Acessibilidade / Reportar erro

Influence of constraints on soccer attendance loyalty: Sport Lisboa e Benfica

The purpose of this study was to analyse the influence of constraints on the soccer spectators' loyalty. An online survey was applied to Sport Lisboa e Benfica fans and through an exploratory factor analysis, 11 factors were identified. The results of a linear regression showed that 4 have significant influence in spectators' loyalty. The ANOVA results showed significant differences in the constraints felt by members and non-members, as well as among spectators with different academic degrees. As for loyalty, there are differences among members and non-members. Managerial implications of these results are discussed and suggestions for future research are provided.

Constraints; Loyalty; Soccer; Attendance


Colégio Brasileiro de Ciências do Esporte Avenida Esperança s/n, Câmpus Samambaia, CEP: 74690-900, Telefone: +55 (62) 3521-1513 - Brasília - DF - Brazil
E-mail: rbceonline@gmail.com