Determining factors in choosing a plastic surgeon

ABSTRACT

Introduction:

This study aims to understand the factors that determine the choice of a plastic surgeon from the patient’s perspective. This is a pilot project, which should be broadened and deepened by other studies.

Method:

A survey was devised in the form of a questionnaire with 22 multiple choice questions. The average response time was 8 minutes. The questions addressed various aspects, such as the recommendation, training, and accreditation of the surgeon; perception of the first consultation; and the clinic. There was no possibility of identifying the patient or surgeon; hence, anonymity was guaranteed.

Results:

The response rate was 86.66%. The majority (92.22%) of the respondents were female, with a mean age of 35 years. Most had completed secondary and higher education, with an average monthly family income of R$ 2,000 to 10,000. Almost 40% did not know the accreditation of the surgeon chosen and 33.7% did not know the length of training the surgeon had undergone. The majority (81.6%) believed they had paid an average amount for their surgery and half did not research the surgeon’s online profile. The majority (67%) had not undergone any previous plastic surgery. A list of 10 items in descending order of importance was presented.

Conclusions:

The determining factors for the choice of the plastic surgeon in this sample, in descending order were: 1) Recommendation, 2) Accreditation, and 3) First consultation. Price was not the most important factor and online presence was one of the last items cited. A significant proportion of respondents did not know either the accreditation level or the length of training of their surgeon.

Keywords:
Plastic surgery; Choice behavior; Labor market; Marketing of health services; Brazil; Economy.