Agro-tourism is recent in Brazil, but is growing as a means of promoting agricultural development, to increase the income of small rural producers and the preservation of natural resources, and of cultural and agricultural landscape aspects. However, there is lack of adequate planning of the activity regarding the environment and orientation to the farmers who have interest in developing it. Thus, this study proposes to evaluate indicators and to present a methodological strategy that can qualify the agro-tourism potential of the farm and impacts by integration of premises of conservation and environmental planning. As a case study the Fazenda Fartura, located in Socorro, SP, was selected. This city is part of the touristic region, but has a high natural potential risk for soil erosion. Indicators were evaluated for the agriculture and cattle raising, conservation, tourism and for the physical and social infrastructure. The results obtained point out the restrictions and potentialities of the farm for the agro-tourism development, as well as of the presented strategy.
agro-tourism; indicators; potentiality
