This work starts from the announcement of fads in the educational field and intends to study how an idea circulates and becomes more effective in a particular locus of knowledge dissemination, such as journals of scientific dissemination, programs of training courses for educators, public policy proposals for education, or even dissertations and theses published in post-graduation courses. Then, an outline is presented in two moments. First, we call attention to intellectuals' assertions in the educational field, in order to expose why they announce fads, but fear to include the fashion phenomenon of ideas under the dominion of their perceptions. Then, we set guidelines in order to study the circulation of ideas in the educational field and, particularly, the educational fads, taking into consideration three contexts: emergency, reception and dissemination.
circulation of ideas; educational fads; dissemination