Abstract:
This paper presents an empirical research aimed at understanding how cases of fraud on affirmative action policies for black, brown and indigenous people were approached on websites of major news outlets of Minas Gerais. Content analysis (Bauer, 2002) was used as a methodological tool to identify the sources and discourses used by the media to cover these legal violations. To understand the arguments in the news, this research employed literature on identity (Taylor, 1998) and affirmative actions in Brazil (Daflon and Feres, 2012; Santos, 2015), as well as the notion of a media device (Antunes and Vaz, 2006). Sources used by the newspapers were grouped into seven categories: black activism and whistleblowers, lawyers, student entities, the Federal Government, experts, fraud suspects and universities. As a result, it was observed that suspects of fraud justify their self-declaration as brown due to family origin / ancestry, while experts and activists stress that ethnic-racial physical traits (in short, phenotypic characteristics) should be used as a tool for racial classification, in view of the racism-related experience in Brazil.
Keywords: information analysis; quota system; racial identity