A study in which the Brazilian citriculture was evaluated by means of an analysis method developed by PENSA ( Study Programs of the Agroindustrial System Business ) is presented. This model is used to describe several methodological steps and to quantify the main agrobusiness sectors from a financial point of view. The most important private companies and institutions in some way linked to citrus production, starting with those producing the necessary inputs till those working in the processing and distributing of citrus products, were identified. The survey was conducted by means of interviews with the central objective of determining the total amount sold by the citrus companies. The whole citrus sector was maped out, aiming to locate where possible collective actions should be implemented viewing the strengthening of the sector.
citrus; Agroindustrial Systems; agribusiness
