The objective of this work was analyze the economic culture of yellow passion fruit (Passiflora edulis) in Marília-SP, the 2010/2011 crop year. Structures of effective operational cost and total operational cost of the culture per area unit were used to the phase of implementation and management of the crop per unit area and five indicators of profitability. Identified a total production cost of US$ 23,743.19 per hectare or US$ 1.19 per pound of fruit. The items of cost effective operating system that most burdened production corresponded to the operations of machinery (31.1%) and labor (23.5%). The profitability indicators proved to be unfavorable to the production system considered in due mainly to the high price of inputs and practices to control diseases. There is need for technical adjustments related to the handling of the crop plant to reduce the total cost of production in order to make the activity profitable.
passion fruit cultivation; dry system; operational costs; economic indicator; profitability
