Physical inactivity is a major public health problem, being one of the main risk factors for developing chronic diseases. To contribute to discussions on physical inactivity, this communication aims to describe a strategy for behavior change aimed at promoting physical activity among elderly through the distribution of pedometers. Elderly enrolled in health centers in Florianopolis city, state of Santa Catarina, Brazil, participated in the behavior change program (VAMOS-Vida Ativa Melhorando a Saúde). Based on the reports recorded during the weekly meetings, it was observed that the pedometer, equipment received by the elderly, was a motivating factor and helped the elderly increase and / or maintain the number of minutes spent in moderate physical activities. It is worth noting that the success of this strategy was only possible due to the relationship information / education / action. It is suggested that this strategy of promoting physical activity can be offered to other elderly in Florianópolis and that can be developed in other Brazilian cities.
Elderly; Motor Activity; Health Promotion