Abstract
Objective
To identify the relationship between aesthetics and happiness in the perception of old people users of beauty products.
Method
This is an exploratory and descriptive research, of qualitative nature, through a semi-structured interview, with 21 women aged ≥60 years. The information was synthesized according to the thematic content analysis of Bardin.
Results
The participants mentioned that there are connections between aesthetics and happiness, conceiving them as inner beauty, generating subjective well-being, because they are linked to the goods of the soul, character, love, respect for others, reciprocity, humility, ethics, joy and dialogue, way of being and acting, in contemplating nature, in relationships trust and coexistence with others and belief in God and the care of the spirit, of the mind. They considered interior beauty more significant than the exterior, which is focused on the body, facial, and capillary aesthetics, but without aesthetic exaggerations, since the care of body image with exterior aesthetics is a way, a means, of social insertion and search for more lasting happiness.
Conclusion
a balance between inner and outer beauty is necessary to achieve happiness, but with a preponderance of the aesthetics of existence, of the inner aesthetics, which generates more happiness because it is based on self-knowledge, self-control, autonomy, personal and social fulfillment.
Keywords
Women; Aesthetics; Happiness; Health of the Elderly