Altruistic Firm Motives |
AFM1 |
Pure (Sincere) |
Six items from Folse, Niedrich and Grau (2010Folse, J. A. G., Niedrich, R. W., & Grau, S. L. (2010). Cause-relating marketing: The effects of purchase quantity and firm donation amount on consumer inferences and participation intentions. Journal of Retailing, 86(4), 295-309.) |
AFM2 |
Unselfish |
Consumer-Company Identification |
CCI1 |
This hypermarket’s principle is similar to my values. |
Six items from Mael and Ashforth (1992Mael, F., & Ashforth, B. E. (1992). Alumni and their alma mater: A partial test of the reformulated model of organizational identification. Journal of organizational Behavior, 13(2), 103-123.)and Wu and Tsai (2008Wu, W. Y., & Tsai, C. H. (2008). The empirical study of CRM: Consumer-company identification and purchase intention in the direct selling industry. International Journal of Commerce and Management, 17(3), 194-210.) |
CCI2 |
When someone praises this hypermarket, it feels like a personal compliment. |
Perceived CSR Image |
CSRI1 |
I think this hypermarket has a legitimate (genuine/sincere) interest in this cause. |
Five items from Folse et al. (2010Folse, J. A. G., Niedrich, R. W., & Grau, S. L. (2010). Cause-relating marketing: The effects of purchase quantity and firm donation amount on consumer inferences and participation intentions. Journal of Retailing, 86(4), 295-309.) |
CSRI2 |
This hypermarket is socially responsible. |
Perceived Company-Cause Fit |
CCF1 |
The “supporting underprivileged individuals” cause implemented by this hypermarket fits with the nature of its business. |
Three items from Ellen, Webb and Mohr (2006Ellen, P. S., Webb, D. J., & Mohr, L. A. (2006). Building corporate associations: Consumer attributions for corporate socially responsible programs. Journal of the Academy of Marketing Science, 34(2), 147-157.) |
CCF2 |
The “supporting underprivileged individuals” cause implemented by this hypermarket is relevant to its business. |
Attitude |
ATT1 |
I like the idea of buying products from a hypermarket which donates part of its profits to a social cause or NGO. |
Four items from Kropp, Holden and Lavack (1999Kropp, F., Holden, S. J., & Lavack, A. M. (1999). Cause-related marketing and values in Australia. International Journal of Nonprofit and Voluntary Sector Marketing, 4(1), 69-80.) |
ATT2 |
I am willing to pay more for a product from a hypermarket if the hypermarket is donating part of the profits to a social cause. |
Subjective Norm |
SN1 |
The trend of purchasing products from a hypermarket that supports a social cause among people around me is increasing. |
Four items from Al-Swidi, Mohammed Rafiul Huque, Haroon Hafeez and Noor Mohd Shariff (2014Al-Swidi, A., Mohammed Rafiul Huque, S., Haroon Hafeez, M., & Noor Mohd Shariff, M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal, 116(10), 1561-1580.) |
SN2 |
People around me generally believe that it is a good idea to purchase products from a hypermarket that supports a social cause. |
Perceived Behavioural Control |
PBC1 |
I can make the decision independently to purchase products from a hypermarket that supports a social cause. |
Five items from Al-Swidi et al. (2014Al-Swidi, A., Mohammed Rafiul Huque, S., Haroon Hafeez, M., & Noor Mohd Shariff, M. (2014). The role of subjective norms in theory of planned behavior in the context of organic food consumption. British Food Journal, 116(10), 1561-1580.) |
PBC2 |
I have the financial capability to purchase products from a hypermarket that supports a social cause. |
CRM Participation Intention |
CRMPI1 |
I think this hypermarket’s campaign for “supporting underprivileged individuals’ is a good idea. |
Four items from Folse et al. (2010Folse, J. A. G., Niedrich, R. W., & Grau, S. L. (2010). Cause-relating marketing: The effects of purchase quantity and firm donation amount on consumer inferences and participation intentions. Journal of Retailing, 86(4), 295-309.) |
CRMPI2 |
I would be willing to participate in this hypermarket’s campaign for “supporting underprivileged individuals” by buying most of my groceries from this hypermarket. |
Hypermarket Visit Intention |
HVI1 |
I would recommend this hypermarket that “supports underprivileged individuals” to someone who seeks my advice. |
Four items from Grewal, Baker and Voss (2003Grewal, D., Baker, J., Levy, M., & Voss, G. B. (2003). The effects of wait expectations and store atmosphere evaluations on patronage intentions in service-intensive retail stores. Journal of retailing, 79(4), 259-268.), Olorunniwo, Hsu and Udo (2006Olorunniwo, F., Hsu, M. K., & Udo, G. J. (2006). Service quality, customer satisfaction, and behavioral intentions in the service factory. Journal of Services Marketing, 20(1), 59-72.) |
HVI2 |
I would say positive things about this hypermarket that “supports underprivileged individuals” to other people. |