Ellen et al. (2000)Ellen, P. S., Mohr, L. A., & Webb, D. J. (2000). Charitable programs and the retailer: Do they mix? Journal of Retailing, 76(3), 393-406. http://dx.doi.org/10.1016/S0022-4359(00)00032-4. http://dx.doi.org/10.1016/S0022-4359(00)...
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Attribution theory |
Consumer |
Lab experiment |
In two retail contexts, grocery and building supply stores, consumer evaluations were more favorable for disaster-related compared to ongoing causes. |
Chernev (2001)Chernev, A. (2001). The impact of common features on consumer preferences: A case of confirmatory reasoning. The Journal of Consumer Research, 27(4), 475-488. http://dx.doi.org/10.1086/319622. http://dx.doi.org/10.1086/319622...
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Differentiation-consolidation theory |
Consumer |
Lab experiment |
Established preferences moderate the effect of attractive and unattractive common attributes on consumer preferences. |
Vaidyanathan and Aggarwal (2003)Vaidyanathan, R., & Aggarwal, P. (2003). Who is the fairest of them all? An attributional approach to price fairness perceptions. Journal of Business Research, 56(6), 453-463. http://dx.doi.org/10.1016/S0148-2963(01)00231-4. http://dx.doi.org/10.1016/S0148-2963(01)...
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Attribution theory |
Consumer and vendor |
Lab experiment |
Manipulation of the seller responsibility; cost-justified price increases can be perceived as less fair. |
Rifon et al. (2004)Rifon, N. J., Choi, S. M., Trimble, C. S., & Li, H. (2004). Congruence effects in sponsorship: The mediating role of sponsor credibility and consumer attributions of sponsor motive. Journal of Advertising, 33(1), 30-42. http://dx.doi.org/10.1080/00913367.2004.10639151. http://dx.doi.org/10.1080/00913367.2004....
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Attribution theory |
Consumer |
Lab experiment |
A good fit between a firm and the cause affects sponsor credibility; however, altruistic sponsor attitudes mediate this relationship. |
Wuyts et al. (2004)Wuyts, S., Stremersch, S., Van den Bulte, C., & Franses, P. H. (2004). Vertical marketing systems for complex products: A triadic perspective. JMR, Journal of Marketing Research, 41(4), 479-487. http://dx.doi.org/10.1509/jmkr.41.4.479.47015. http://dx.doi.org/10.1509/jmkr.41.4.479....
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Social network theory |
Buyer, vendor, and supplier |
Survey |
Mixed evidence that buyers value direct access to suppliers when strong ties exist between the vendor and suppliers. |
Yang and Raghubir (2005)Yang, S., & Raghubir, P. (2005). Can bottles speak volumes? The effect of package shape on how much to buy. Journal of Retailing, 81(4), 269-281. http://dx.doi.org/10.1016/j.jretai.2004.11.003. http://dx.doi.org/10.1016/j.jretai.2004....
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Empirical |
Consumer |
Lab experiment and scanner data |
The more elongated a container, the lower its purchase quantity. |
Miller and Kahn (2005)Miller, E. G., & Kahn, B. E. (2005). Shades of meaning: The effect of color and flavor names on consumer choice. The Journal of Consumer Research, 32(1), 86-92. http://dx.doi.org/10.1086/429602. http://dx.doi.org/10.1086/429602...
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Conversational implicature theory |
Consumer |
Lab experiment |
Consumers will react favorably to unusual color or flavor names because they expect marketing messages may give useful information. |
Carlson et al. (2006)Carlson, K. A., Meloy, M. G., & Russo, J. E. (2006). Leader-driven primacy: Using attribute order to affect consumer choice. The Journal of Consumer Research, 32(4), 513-518. http://dx.doi.org/10.1086/500481. http://dx.doi.org/10.1086/500481...
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Empirical |
Consumer |
Lab experiment |
Attribute evaluations are biased because of the preference for an installed leader and the resulting over-selection of that leader. |
Ersal et al. (2011)Ersal, I., Papalambros, P., Gonzalez, R., & Aitken, T. J. (2011). Modelling perceptions of craftsmanship in vehicle interior design. Journal of Engineering Design, 22(2), 129-144. http://dx.doi.org/10.1080/09544820903095219. http://dx.doi.org/10.1080/09544820903095...
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Empirical |
Consumer and designer |
|
A designer does not work at the same level of product attribute perception, observed by consumers. |
Dubois et al. (2011)Dubois, D., Rucker, D. D., & Galinsky, A. D. (2011). Super size me: Product size as a signal of status. The Journal of Consumer Research, 38(6), 1047-1062. http://dx.doi.org/10.1086/661890. http://dx.doi.org/10.1086/661890...
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Size as signal of status |
Consumer |
Lab experiment |
Consumers viewed larger-sized food options as having greater status, enhanced when consumption was public. |
Lange and Washburn (2012)Lange, D., & Washburn, N. T. (2012). Understanding attributions of corporate social Irresponsibility. Academy of Management Review, 37(2), 300-326. http://dx.doi.org/10.5465/amr.2010.0522. http://dx.doi.org/10.5465/amr.2010.0522...
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Attribution theory |
Stakeholders |
Conceptual |
Attributions of irresponsibility originated from the firm observer's subjective evaluation. |
Massara et al. (2014)Massara, F., Porcheddu, D., & Melara, R. D. (2014). Asymmetric perception of sparse shelves in retail displays. Journal of Retailing, 90(3), 321-331. http://dx.doi.org/10.1016/j.jretai.2014.05.001. http://dx.doi.org/10.1016/j.jretai.2014....
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Spatial biases in shopping behavior |
Consumer |
Lab experiment |
In retail displays, the consumer's perceptual bias in recognizing partially stocked shelves is significantly faster and more accurate when responding to images presented in the left than in the right visual field. |
Falkowski et al. (2015)Falkowski, A., Olszewska, J., & Ulatowska, J. (2015). Are look-alikes confusing? The application of the DRM paradigm to test consumer confusion in counterfeit cases. Marketing Letters, 26(4), 461-471. http://dx.doi.org/10.1007/s11002-014-9279-0. http://dx.doi.org/10.1007/s11002-014-927...
|
Deese–Roediger–McDermott paradigm |
Consumer |
Lab experiment |
Look-alike brands were falsely recognized at a higher rate than original brands. |
Pinar et al. (2016)Pinar, M., Girard, T., Trapp, P., & Eser, Z. (2016). Services branding triangle. International Journal of Bank Marketing, 34(4), 529-549. http://dx.doi.org/10.1108/IJBM-04-2015-0043. http://dx.doi.org/10.1108/IJBM-04-2015-0...
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Three promises theory |
Customers, managers, and contact personnel |
Survey |
Branding gaps between the perceptions of managers, customers, and contact personnel. |
Benoit et al. (2017)Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. (2017). A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of Business Research, 79, 219-227. http://dx.doi.org/10.1016/j.jbusres.2017.05.004. http://dx.doi.org/10.1016/j.jbusres.2017...
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Capabilities approach |
Platform provider, peer service provider, and customer |
Conceptual |
Presents a framework explaining the actors' roles across three dimensions: motives, activities, and resources and capabilities. |
Kennedy (2017)Kennedy, E. (2017). I create, you create, we all create-for whom? Journal of Product and Brand Management, 26(1), 68-79. http://dx.doi.org/10.1108/JPBM-01-2016-1078. http://dx.doi.org/10.1108/JPBM-01-2016-1...
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Attribution theory |
Consumer |
Lab and online experiments |
A post asking for consumer feedback on a brand can increase brand commitment and purchase intention compared to a celebrity-endorsed message. |
Lin and Wang (2017)Lin, C. H., & Wang, J. W. (2017). Distortion of price discount perceptions through the left-digit effect. Marketing Letters, 28(1), 99-112. http://dx.doi.org/10.1007/s11002-015-9387-5. http://dx.doi.org/10.1007/s11002-015-938...
|
Numerical cognition process |
Consumer |
Lab experiment |
Distorting the perceived magnitude of the price toward the leftmost digit. |
Moser et al. (2018)Moser, S., Schumann, J. H., von Wangenheim, F., Uhrich, F., & Frank, F. (2018). The Effect of a service provider’s competitive market position on churn among flat-rate customers. Journal of Service Research, 21(3), 319-335. http://dx.doi.org/10.1177/1094670517752458. http://dx.doi.org/10.1177/10946705177524...
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Attribution theory |
Consumer |
Lab experiment and data set |
The flat-rate bias shows that consumers will choose flat rates even if a pay-per-use tariff would be less expensive. |
Grandi et al. (2020)Hampson, D. P., Gong, S., & Xie, Y. (2020). How consumer confidence affects price conscious behavior: The roles of financial vulnerability and locus of control. Journal of Business Research, 132, 693-704. http://dx.doi.org/10.1016/j.jbusres.2020.10.032. PMid:33110278. http://dx.doi.org/10.1016/j.jbusres.2020...
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Need for cognition perspective |
Consumer and retailer |
Online experiment |
In-store marketing stimuli influence the purchase behavior for healthy products, in consumers low in self-control. |