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Proposal of a Device for the Analysis of Work Motivation Characteristics

ABSTRACT

The theory for studying the motivational potential of certain jobs - or job design - was developed for the context of an industrial society, one that is quite different from our current information society. This research proposes a device for discussing and analyzing the key characteristics of motivation referring to jobs, according to the theories of job design and to the information society context. This is a pragmatic research, which applies the Design Science research strategy. Based on an inventory and on content analysis of scientific research concerning job design - published in the twenty-first century in the electronic databases of PROQUEST and EBSCO scientific articles - the motivational characteristics that are associated to this theory were identified, structured and presented in the proposed device.

Keywords:
Jobs; Job design; Process improvement; Worker motivation; Design science

RESUMO

A teoria para estudo do potencial motivador de postos de trabalho, denominada job design, foi desenvolvida para o contexto da sociedade industrial, bastante distinta da atual sociedade da informação. Esta pesquisa propõe um artefato voltado para discussão e análise de características centrais da motivação associadas aos postos de trabalho, segundo as teorias de job design e o contexto da sociedade da informação. Trata-se de uma pesquisa pragmática, com emprego da estratégia de pesquisa Design Science. A partir do inventário e da análise de conteúdo das pesquisas científicas sobre job design, publicadas no século XXI nas bases eletrônicas de artigos científicos PROQUEST e EBSCO, características motivacionais associadas às dimensões dessa teoria são identificadas, estruturadas e apresentadas no artefato proposto.

Palavras-chave:
Posto de trabalho; Job design; Melhoria de processo; Motivação do trabalhador; Design science

RESUMEN

La teoría para estudiar el potencial motivacional de puestos de trabajo, denominado Job Design, se desarrolló en el contexto de la sociedad industrial, muy diferente a la actual sociedad de la información. Esta investigación propone un artefacto desarrollado a partir del debate y análisis de las características centrales de la motivación asociada a los puestos de trabajo, de acuerdo con las teorías del Job Design y el contexto de la sociedad de la información. Se trata de un estudio pragmático, empleando la estrategia de investigación Design Science. Del inventario y análisis del contenido de la investigación científica del Job Design, publicado en el siglo XXI en las bases de datos electrónicos de artículos científicos PROQUEST y EBSCO, las características motivacionales asociadas con las dimensiones de la teoría del Job Design se han identificado, estructurado y presentado en el artefacto propuesto.

Palabras clave:
Puesto de trabajo; Job design; Mejora de procesos; La motivación del trabajador; Design science

1 INTRODUCTION

Despite criticism concerning the sparse attention given by process improvement projects to the welfare and motivation of collaborators (MICKLETHWAITE, WOOLDRIDGE, 1998MICKLETHLWAIT, J.; WOOLDRIDGE, A. Os bruxos da administração: como se localizar na babel dos gurus empresariais. Rio de Janeiro: Campus, 1998.) and of literature suggesting that the Job Design approach is fundamental to the success of process improvement projects (BISSON, FOLK, 2000BISSON, B.; FOLK, V. Case study: how to do a business process improvement. Journal for Quality & Participation, Milwaukee, v. 23, n. 1, p. 58-64, Jan./Feb. 2000.; KETTINGER, TENG, GUHA, 1997KETTINGER, W. J.; TENG, J. T. C.; GUHA, S. Business process change: a study of methodologies, techniques, and tools. MIS Quarterly, Minneapolis, v. 21, n. 1, p. 55-80, Mar. 1997.), there is a lack of scientific literature addressing cases, applied research or theoretical discussions regarding the integration of approaches towards process improvement and redesign of jobs. This lack of texts can be easily observed when searching in scientific article databases such as EBSCO and PROQUEST, using as criteria an association of keywords from both topics: job design, work satisfaction, job satisfaction and job motivation in texts that also address the topics process improvement, process redesign or reengineering.

The theory of planning jobs, also known as job design, proposes - when structuring job positions - taking into account the dimensions that are important to the motivation of their occupiers. Hackman and Oldham’s (1976HACKMAN, J. R.; OLDHAM, G. R. Motivation through the desing of work: test of a theory. Organizational Behavior and Human Performance, San Diego, v. 16, n. 2, p. 250-279, Aug. 1976.) model of job characteristics, also known as Job Characteristics Model (JCM), is one of the central theories of the Job Design approach (GRANT et al., 2010GRANT, A. M. et al. Putting job design in context: introduction to the special issue. Journal of Organizational Behavior, Binghamton, v. 31, n. 2/3, p. 145-157, Feb. 2010.). The scales developed by Hackman and Oldham (1975HACKMAN, J. R.; OLDHAM, G. R. Development of the job diagnostic survey. Journal of Applied Psychology, Dordrecht, v. 60, n. 2, p. 159-170, Apr. 1975.) and by Sims, Szilagyi and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.) are important references for measuring the motivational potential of jobs within organizations. Since they are seminal articles referring to the topic and are widely disseminated, these two scales are the key references of this research.

In terms of managerial action, of the practical enforcement of job design concepts in the field, i.e., of their enforcement in projects to (re)design jobs within current organizations, two difficulties are perceived:

a) Hackman and Oldham’s (1975HACKMAN, J. R.; OLDHAM, G. R. Development of the job diagnostic survey. Journal of Applied Psychology, Dordrecht, v. 60, n. 2, p. 159-170, Apr. 1975.) and Sims, Szilagyi and Keller’s (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.) models date from the early 1970s, and were developed and validated for the industrial reality of the time, marked by theories concerning mechanistic organizations, typical of industrial society (GOREY, DOBAT, 1996GOREY, R. M.; DOBAT, D. R. Managing in the knowledge era. The Systems Thinker, Waltham, v. 7, n. 8, p. 1-5, Oct. 1996.);

b) job design theories do not present practical guidelines to create (specify) or make them become (revision of existing specifications) the most attractive jobs. The most pragmatic resource provided by job design theories is the equation for measuring the motivating potential score (the MPS) of jobs. For process improvement, measurement is part of the problem; there is a lack of management tools with adequate theoretical basis for monitoring the performance of activities that establish or revise jobs in motivational terms.

These difficulties brought about, respectively, the definition of the problem and of the goal of this research. The following question expresses the central problem to this research: when comparing research from the twentieth century, which applied the theory job design, to similar research from the early twenty-first century, what changes can be observed in terms of the motivational characteristics of jobs that may indicate this theory’s adequacy to the current information society context? The answer to this question results in subsidies towards achieving the objective of this research: to develop a device for discussing and analyzing the central features of motivation associated to jobs, according to the theories of job design and to the context of the information society.

This research can be included in the pragmatic research paradigm (CRESWELL, 2007CRESWELL, J. Projeto de pesquisa: métodos qualitativo, quantitativo e misto. 2. ed. Porto Alegre: Bookman, 2007.), since it collaborates with the development of devices for professionals - in this case, for process analysts and business analysts focused on process improvement. We used the Design Science research strategy (HEVNER et al., 2004HEVNER, A. R. et al. Design science in information systems research. MIS Quarterly, Minneapolis, v. 28, n.1, p. 75-105, Mar. 2004.; VAN AKEN, 2005VAN AKEN, J. E. Management research as a design science: articulating the research products of mode 2 knowledge production in management. British Journal of Management, Oxford, v. 16, n. 1, p. 19-36, Mar. 2005.) to develop the device, which is a template that describes the characteristics of the position concerning job motivation, structured according to the models of Hackman and Oldham (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.) and Sims, Szilagyi and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.). To this end, this research will identify and analyze recent scientific papers, published in the twenty-first century, addressing applications of these authors’ models. What we propose is that these models be made adequate to the reality of new jobs, ones that belong to the current information society (GOREY, DOBAT, 1996GOREY, R. M.; DOBAT, D. R. Managing in the knowledge era. The Systems Thinker, Waltham, v. 7, n. 8, p. 1-5, Oct. 1996.), covering aspects and dimensions that were adapted or added onto the original models of job design. It is important to note that the models of Hackman and Oldham (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.) and Sims, Szilagyi, and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.) date from the early 1970s, and that they were developed and validated for the reality of the industrial society of the time.

The transition from the industrial model to a model of knowledge-based organizations has substantially altered workers’ expected skills (DUTRA, 2004DUTRA, J. S. Competências. São Paulo: Atlas , 2004.). These changes have also influenced career expectations, which are now a personal enterprise, concerning the self, and no longer perceived as something that is connected to organizations themselves. The concept of careers “without borders”, that is, of careers that transcend the boundaries of organizations, is quite appropriate to describe the experiences of many professionals who work at jobs that make intensive use of knowledge (COELHO, 2006COELHO, J. A. Organizações e carreiras sem fronteiras. In: BALASSIANO, M; COSTA, I. S. A. (Orgs.). Gestão de carreiras: dilemas e perspectivas. São Paulo: Atlas , 2006. p. 94-108.). This changing landscape impacts both the task environment as well as the design of jobs, especially in knowledge-intensive companies.

The article first discusses the theoretical framework, the main concepts of the job characteristics model. Next are presented the operational procedures of research, with details of the operations for the development of the proposed device and, after that, analysis and discussion of collected data. Finally, we discuss major findings, study limits and propositions for future research.

2 JOB CHARACTERISTICS MODEL

Process improvement was widely reported in Western organizations during the last quarter of the twentieth century, and Total Quality Management (TQM) initiatives were one of the theoretical and practical benchmarks of this movement. Concepts, techniques, tools and methods associated with process improvement are present in several current business approaches, presented under different names: business process improvement, business process management, business reengineering and business process (re)design, amongst others. Davenport (1993DAVENPORT, T. H. Process inovation. Boston: Harvard Business School Press, 1993.) and Hammer (1997HAMMER, M. Além da reengenharia: como organizações orientadas para processos estão mudando nosso trabalho e nossas vidas. 3. ed. São Paulo: Campus, 1997.) were some of the authors who helped to spread business process improvement concepts.

The proposed use of Job Design as an important technique for process improvement projects, for creating and adjusting jobs in order to make them more attractive to employees, is present, for example, in the research of Kettinger, Teng and Guha (1997KETTINGER, W. J.; TENG, J. T. C.; GUHA, S. Business process change: a study of methodologies, techniques, and tools. MIS Quarterly, Minneapolis, v. 21, n. 1, p. 55-80, Mar. 1997.). Despite its relevance and the recommendations of the use of Job Design for process improvement, scientific literature does not present any articles concerning applied research that demonstrate the integrated and consistent use of the two topics: job design and process improvement. Team restructuring projects, in the team ​​management field, are the most pragmatic applications of job design to process improvement ( MORGESON et al., 2006MORGESON, F. P. et al. Understanding reactions to job redesign: a quasi-experimental investigation. Personnel Psychology, Bowling Green, v. 59, n. 2, p. 333-363, Summer 2006.).

Job Design is often researched in the area of ​​people management (FOSS et al., 2009FOSS, N. J. et al. Encouraging knowledge sharing among employees: how job design matters. Human Resource Management, New York, v. 48, n. 6, p. 871-893, Nov./Dec. 2009.). Associated to a challenge that is well defined in the organizational context - employee motivation -, Job Design is also strongly associated with pragmatic research (CRESWELL, 2007CRESWELL, J. Projeto de pesquisa: métodos qualitativo, quantitativo e misto. 2. ed. Porto Alegre: Bookman, 2007.). According to Grant et al. (2010GRANT, A. M. et al. Putting job design in context: introduction to the special issue. Journal of Organizational Behavior, Binghamton, v. 31, n. 2/3, p. 145-157, Feb. 2010.), over the last three decades, research concerning Job Design played a key role in the connection between theory and practice in the field of people management. The job characteristics model (HACKMAN, OLDHAM, 1976HACKMAN, J. R.; OLDHAM, G. R. Motivation through the desing of work: test of a theory. Organizational Behavior and Human Performance, San Diego, v. 16, n. 2, p. 250-279, Aug. 1976.), the theory of the socio-technical system (TRIST, 1981TRIST, E. L. The sociotechnical perspective. In: VAN DE VEN, A. H; JOYCE, W. F. (Eds.). Perspectives on organization design and behavior. New York: Wiley, 1981. p. 19-75.) and the interdisciplinary framework of work design (CAMPION, McCLELLAND, 1993CAMPION, M. A.; McCLELLAND, C. L. Follow-up and extension of the interdisciplinary costs and benefits of enlarged jobs. Journal of Applied Psychology, Washington, D.C., v. 78, n. 3, p. 339-351, June 1993.), are characteristic of Job Design research that helped in identifying:

[...] the diversity of tasks, knowledge and job characteristics; the psychological and behavioral effects of jobs; the mediation mechanisms that explain these effects; and the individual and contextual factors that moderate these effects. (GRANT et al. 2010GRANT, A. M. et al. Putting job design in context: introduction to the special issue. Journal of Organizational Behavior, Binghamton, v. 31, n. 2/3, p. 145-157, Feb. 2010., p. 145).

The studies of the influence of job characteristics were initiated by Turner and Lawrence (1965TURNER, A. N.; LAWRENCE, P. R. Industrial jobs and the worker. Boston: Harvard Graduate School of Business Administration, 1965.), expanded by Hackman and Lawler (1971HACKMAN, J. R.; LAWLER, E. E. Employer reactions to job characteristics. Journal of Applied Psychology Monograph, Dordrecht, v. 55, n. 3, p. 259-286, June 1971.) and systematized by Hackman and Oldham (1975HACKMAN, J. R.; OLDHAM, G. R. Development of the job diagnostic survey. Journal of Applied Psychology, Dordrecht, v. 60, n. 2, p. 159-170, Apr. 1975.). Turner and Lawrence (1965TURNER, A. N.; LAWRENCE, P. R. Industrial jobs and the worker. Boston: Harvard Graduate School of Business Administration, 1965.) identified six job attributes that are significant to the study of the behavior of an individual when carrying out duties at work: variety, autonomy, required interaction, operational interaction, knowledge, skill and responsibility. They synthesize general job characteristics in four dimensions: autonomy, task identity, variety and feedback. Hackman and Lawler (1971HACKMAN, J. R.; LAWLER, E. E. Employer reactions to job characteristics. Journal of Applied Psychology Monograph, Dordrecht, v. 55, n. 3, p. 259-286, June 1971.) added two more dimensions related to the social environment: coexistence with others and friendship opportunities. This theoretical model by Hackman and Lawler (1971HACKMAN, J. R.; LAWLER, E. E. Employer reactions to job characteristics. Journal of Applied Psychology Monograph, Dordrecht, v. 55, n. 3, p. 259-286, June 1971.) gave rise to an instrument aimed at measuring job characteristics. Hackman and Oldham (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.) used both the theoretical model and the instrument developed by Hackman and Lawler (1971HACKMAN, J. R.; LAWLER, E. E. Employer reactions to job characteristics. Journal of Applied Psychology Monograph, Dordrecht, v. 55, n. 3, p. 259-286, June 1971.) as input for the development of a job diagnostic survey (JDS).

The model presented by Hackman and Oldham (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.) proposes that job results are related to job characteristics, to critical psychological states, and are mediated by individual differences. To them, the five essential dimensions of work are: skill variety, task identity, task significance, autonomy and feedback. Positive personal and professional outcomes, such as high internal motivation, high job satisfaction, high performance, low absenteeism and low turnover, are achieved when three critical psychological states are present at work: to experience the significance of the job, to experience responsibility for the results of the job and to know job results. Figure 1 presents and integrates the key abstractions in Hackman and Oldham’s (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.) model for enriching job characteristics.

The five essential dimensions of work, in terms of highest potential for motivation, are thus defined (HACKMAN, OLDHAM, 1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.):

  1. Skill variety - to what degree a task involves different activities to be carried out. Can be understood as the degree of worker skills required to carry out a given job;

  2. Task identity - to what degree a task is carried out from beginning to end by the same worker. Includes the degree of his perception of the scope of his work in completing the task as a whole;

  3. Task meaningfulness - to what degree a task has significant impact to other people, to the organization and/or to society;

  4. Autonomy - to what degree the task allows the individual freedom and independence to plan and carry out his work;

  5. Feedback - to what degree the employee receives information concerning the work of his responsibility. Sources of information may be bosses, peers, customers or the work itself.

FIGURE 1:
Job characteristics enrichment model

The research of Sims, Szilagyi and Keller, published in 1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976., was conceived and planned in 1973 and also used the model of Hackman and Lawler (1971HACKMAN, J. R.; LAWLER, E. E. Employer reactions to job characteristics. Journal of Applied Psychology Monograph, Dordrecht, v. 55, n. 3, p. 259-286, June 1971.) as a theoretical framework. The objective of the research was to develop an instrument for assessing job characteristics and dimensions assessed were exactly those proposed by Hackman and Lawler (1971HACKMAN, J. R.; LAWLER, E. E. Employer reactions to job characteristics. Journal of Applied Psychology Monograph, Dordrecht, v. 55, n. 3, p. 259-286, June 1971.). Chart 1 shows the dimensions assessed by instruments developed by Hackman and Oldham (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.) and Sims, Szilagyi and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.). The dimensions assessed by the two instruments are quite similar; the only differences are the subdivision of the feedback dimension and the inclusion of the task significance dimension by Hackman and Oldham (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.). The dimensions of dealing with others and friendship opportunities in both instruments can be considered similar as to the objective of this work, since both involve the social environment for carrying out work, and are related to extrinsic aspects of the job and not as much with carrying out the task itself, differently from autonomy, feedback, skill variety and task identity dimensions.

CHART 1:
Dimensions of motivation considered by authors who are a reference in the job design theory

The theory of Hackman and Oldham (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.) can be applied to assessing the possible impacts of job motivational characteristics on organizations by calculating the motivating potential score (MPS) described in Figure 2. The dimension of dealing with other people is related to extrinsic aspects of the task (social work environment) and therefore is not a part of the Motivating Potential Score. The MPS helps to identify the reality of a scenario, in this case a job, facing the perception of its occupant, the employee occupying the position. In terms of initiatives that aim at restructuring jobs that are identified as unattractive, job design theories do not present any practical ways of making them more attractive. This is the problem addressed by this research, which aims at proposing a device for discussing and analyzing the key features of dimensions associated with job motivation.

FIGURE 2:
Formula for calculating a job’s Motivating Potential Score

Over 35 years after the theoretical proposition of the job characteristics model, this article aims at analyzing ways this model can be applied to the context of today’s organizations, typical of information society, observing changes and/or adjustments that may have occurred.

3 OPERATIONAL PROCEDURES OF RESEARCH

The device presented in this research - a template for suggesting and discussing possible motivational aspects associated with jobs - is made up of techniques, concepts and methodology. In the epistemological field of pragmatic research (CRESWELL, 2007CRESWELL, J. Projeto de pesquisa: métodos qualitativo, quantitativo e misto. 2. ed. Porto Alegre: Bookman, 2007.), the Design Science approach is the most recent, and its key object is the proposition and testing of devices for professionals (HEVNER et al., 2004HEVNER, A. R. et al. Design science in information systems research. MIS Quarterly, Minneapolis, v. 28, n.1, p. 75-105, Mar. 2004.; VAN AKEN, ROMME, 2009VAN AKEN, J. E.; ROMME, G. Reinventing the future: adding design science to the repertoire of organization and management studies. Organization Management Journal, Springfield, v. 6, n. 1, p. 2-12, 2009.).

The design science research method aims at creating knowledge that can be used by professionals in their fields for troubleshooting (VAN AKEN, ROMME, 2009VAN AKEN, J. E.; ROMME, G. Reinventing the future: adding design science to the repertoire of organization and management studies. Organization Management Journal, Springfield, v. 6, n. 1, p. 2-12, 2009.). The term design science was chosen to highlight how new knowledge is oriented towards projects (design) for solutions (devices) of professional communities’ specific problems. Manson (2006MANSON, N. J. Is operations research really research? Operations Research Society of South Africa, [Stellenbosch], v. 22, n. 2, p. 155-180, Nov. 2006.) states that the process of using knowledge to plan and create a device, in a careful and systematic way, facing rigorous analysis of the effectiveness of the device to achieve the proposed goal, is one type of scientific pragmatic knowledge. In the administration field, research with a design science approach is concentrated in the management of information systems (TRUEX, CUELLAR, TAKEDA, 2009TRUEX, D.; CUELLAR, M.; TAKEDA, H. Assessing scholarly influence: using the hirsch indices to reframe the discourse. Journal of the Association for Information Systems, Atlanta, v. 10, n. 7, p. 560-594, July 2009.).

Hevner et al. (2004HEVNER, A. R. et al. Design science in information systems research. MIS Quarterly, Minneapolis, v. 28, n.1, p. 75-105, Mar. 2004.) systematized a set of seven guidelines that have become a reference for researchers, reviewers, editors and readers when understanding and evaluating the design science research method. Some of the guidelines were more relevant to the time of drafting the proposed research project, others for analysis of the results generated by it, but all criteria apply to this research regardless of the time during which they were applied. The considered guidelines are as follows:

  1. the object of research must be a device;

  2. the device must be associated with problems that are relevant to a group of professionals;

  3. there must be rigorous demonstration of the usefulness, quality and efficiency of the device designed and tested by practitioners;

  4. significant contributions to the field to which the device will be applied should be brought about;

  5. the method employed in creating and validating the device must be rigorous;

  6. the use of resources to achieve purposes must comply with the laws of the environment that are relevant to the problem (effectively, not create side effects);

  7. the results of the design science research should be presented to the business and technology public that are relevant to the device, that is, must be divulged to practitioners, not restricted to scientific media (HEVNER et al., 2004HEVNER, A. R. et al. Design science in information systems research. MIS Quarterly, Minneapolis, v. 28, n.1, p. 75-105, Mar. 2004., p. 83).

The scope of research described in this article, in terms of guidelines of the design science approach, is geared to the two initial phases - introduction and analysis -, specifically the proposition of the device, including its development process. The value of the proposed device is described in the context of research justification, in the introduction. Development is described in this section in terms of research operational procedures - and device presentation, resulting from the analysis of the collected data, occurs in the following section, called data analysis. The implementation of guidelines iii, iv and v of the design science approach described by Hevner et al. (2004HEVNER, A. R. et al. Design science in information systems research. MIS Quarterly, Minneapolis, v. 28, n.1, p. 75-105, Mar. 2004.) would be a natural continuation to this research.

3.1 Operations carried out for developing the device

To identify the evolution of scores for assessing the motivating potential of jobs developed by Hackman and Oldham (1975HACKMAN, J. R.; OLDHAM, G. R. Development of the job diagnostic survey. Journal of Applied Psychology, Dordrecht, v. 60, n. 2, p. 159-170, Apr. 1975.) and Sims, Szilagyi and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.), we carried out research on the electronic databases of scientific articles PROQUEST and EBSCO, in search of articles, published over the 2001-2011 period, that mentioned the two sets of authors throughout the text. The two scientific article electronic databases were chosen based on their availability, that is, they were the two that allowed researchers full and unrestricted access to the entire collection of scientific journals.

The search software in these two electronic scientific article databases was configured as follows: a) choice of scientific articles only; that is, we marked only the option for magazines to which “double blind review” was applied; b) published in the twenty-first century only; in the period of publication option, we stated the initial date was “2001” and end date “2011”; and c) mention of the two groups of authors defined as reference of the job design approach; we configured the words (strings) “Hackman”, “Oldham”, “Sims”, “Szilagyi” and “Keller” as binding along the body of the article. The research took place in December, 2011, and resulted in the identification of 48 papers that met the three research criteria described.

The 48 articles identified by research were analyzed using the technique of content analysis (BARDIN, 2009BARDIN, L. Análise de conteúdo. 4. ed. Lisboa: Ed. 70, 2009.); the following activities were carried out:

  1. initial recognition of texts; pre-analysis of articles through a quick read or, according to Bardin (2009BARDIN, L. Análise de conteúdo. 4. ed. Lisboa: Ed. 70, 2009.), we proceeded to “floating reading”;

  2. definition of codes for identifying relevant content. According to Bardin (2009BARDIN, L. Análise de conteúdo. 4. ed. Lisboa: Ed. 70, 2009.), one of the key roles of the researcher concerns pruning, defining coding or registration units. In this research, codes for analysis were obtained through joint analysis: from the initial understanding of texts, from “floating reading”, and analysis of dimensions of the motivational characteristics of jobs proposed by Hackman and Oldham (1975HACKMAN, J. R.; OLDHAM, G. R. Development of the job diagnostic survey. Journal of Applied Psychology, Dordrecht, v. 60, n. 2, p. 159-170, Apr. 1975.) and Sims, Szilagyi and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.), described in Chart 1. This work resulted in the following codes: autonomy, feedback, variety, identity and significance, similar to those found in articles that consolidate and describe the theories of job design, such as the key dimensions found in Robbin, Judge and Sobral (2010ROBBINS, S. P.; JUDGE, T. A.; SOBRAL, F. Comportamento organizacional. 14. ed. São Paulo: Pearson, 2010.);

  3. identification of codes in the body of the articles’ texts. For the 48 sample articles, we carried out a search operation in the text as to the five codes. Each of the five codes was researched individually, via the search command (search) available in PDF-type file reader software (Acrobat Reader). For each occurrence of the word (code) throughout the text, we proceeded to a full reading of the paragraph in which it was inserted. Very commonly, each code appeared in more than one place, thus, for each code, several paragraphs of the article were read;

  4. content analysis; for each paragraph quoting the code, the relevance of the content in terms of applying it in scale for analysis of motivation of jobs was verified. We also observed if there was a breakdown of the dimension in terms of analyzed aspects, namely, checking the existence of subcodes or subdimensions of the scale of motivation analysis. The relevant portion of the text was copied and the subcode referenced in a worksheet of codes and subcodes. If it already existed, the excerpt was copied to an also already existing worksheet of codes and subcodes; otherwise, we created a new spreadsheet for the subcode or even for the code, in certain situations.

The content analysis procedure was carried out by three analysts, who worked isolatedly on analysis of the same set of texts: the 48 sample articles. In a second step, the three professionals analyzed, together, the three worksheets of codes and subcodes generated for all articles. The aspects that were not common to all three analysts were identified and discussed by the group in order to reach a consensus concerning codes and subcodes in articles.

The consolidation of codes and subcodes, identified by analysts in the 48 sample articles, resulted in the subsidies necessary to developing the device - a template for suggesting and discussing possible motivational aspects of jobs being created or redesigned.

Importantly, researchers, in order to include research published in Brazilian scientific journals, carried out research in the Scientific Electronic Library Online (SciELO) and the Scientific Electronic Library Periodicals (Spell), the latter specific for journals belonging to the field of administration. These repositories do not offer the resource of a search by word (string) along the text, according to criteria that was established for research: that strings “Hackman”, “Oldham”, “Sims”, “Szilagyi” and “Keller” occurred in the article. Research was carried out with available functions, searching for the following keywords: job design or desenho do cargo. Amongst the articles this search returned, none met the requirements for inclusion in the research sample: a quote of the two groups of authors defined as reference for the job design approach.

4 ANALYSIS OF COLLECTED DATA

Some of applied research related to job design, present in 48 articles of the sample analyzed, did not present the questionnaire used for data collection, because the same instrument developed by Hackman and Oldham (1975HACKMAN, J. R.; OLDHAM, G. R. Development of the job diagnostic survey. Journal of Applied Psychology, Dordrecht, v. 60, n. 2, p. 159-170, Apr. 1975.) or Sims, Szilagyi and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.) was used. As an example, the research of Srivastava and Sinha (2011SRIVASTAVA, M.; SINHA, A. K. Task characteristics & group effectiveness in Indian organizations. Indian Journal of Industrial Relations, New Delhi, v. 46, n. 4, p. 699-712, Apr. 2011., p. 704) describes: “Job autonomy was measured through Autonomy scale adapted fromHackman and Lawler (1971HACKMAN, J. R.; LAWLER, E. E. Employer reactions to job characteristics. Journal of Applied Psychology Monograph, Dordrecht, v. 55, n. 3, p. 259-286, June 1971.),Hackman and Oldham (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.) andSims, Szilagyi and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.).” Some research addressed generically only macrodimensions addressed by the two groups of authors that are references to the theories of job design, as identified in the text of Baral and Bhargava (2010BARAL, R.; BHARGAVA, S. Work-family enrichment as a mediator between organizational interventions for work-life balance and job outcomes. Journal of Managerial Psychology, Bradford, v. 25, n. 3, p. 274-300, 2010., p. 281): “They were measured using seven single items (one item is each characteristic) from larger Measures originally created byHackman and Oldham (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.) andSims et al. (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.)”. For these reasons, the scales described in both text that are references for job design were also analyzed and considered in order to establish the dimensions and subdimensions of the proposed device.

Certain issues of the scales for analysis of motivational characteristics are very general, and address the dimension only in a macro way - and are therefore negligible in terms of motivational characteristics to be suggested for redesigning jobs. Issues in terms of scales of motivation are important to evaluate the responses as a whole, cross-references, and are present even in the scales of Hackman and Oldham (1974HACKMAN, J. R.; OLDHAM, G. R. The job diagnostic survey: an instrument for the diagnosis of jobs and the evaluation of job redesign projects. Technical report n. 4, Department of Administrative Sciences of Yale University, May 1974.) and Sims, Szilagyi, and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.). Chart 2 shows some examples of macro questions scales found in the research sample and in the instruments of the two reference texts.

CHART 2:
Examples of macro questions found in articles by authors in the sample

The next figures show the characteristics of the jobs identified from the analysis of the sample, i.e. the research of motivation associated with the theory of job design. The features contained in the figures are respectively associated with the following dimensions: autonomy, as described in Chart 3; feedback, as described in Chart 4; identity, described in Chart 5, significance, described in Chart 6; and variety, as described in Chart 7. Some job characteristics were associated with more than one dimension; this is the case of the characteristic “carry out work independently” highlighted by Foss et al. (2009FOSS, N. J. et al. Encouraging knowledge sharing among employees: how job design matters. Human Resource Management, New York, v. 48, n. 6, p. 871-893, Nov./Dec. 2009.) as appropriate to the identity dimension, and also identified by Lloyd (2008LLOYD, R. Discretionary effort and the performance domain. Australian & New Zealand Journal of Organisational Psychology, [Toowong QLD], v. 1, n. 1, p. 22-34, Aug. 2008.) as relevant to the autonomy dimension. In such cases, the characteristic is associated with two dimensions, considering that the relevant aspect of the device is to indicate the potential motivational associated with the job, regardless of whether it has one or two dimensions that can help the business analyst to understand the importance of the characteristic of the job in question.

Of the five dimensions of the job associated with motivation, the autonomy dimension was mentioned in 48 surveys of the analyzed sample. This dimension was also the one with the most amount of features identified, as shown in Chart 5, which is consistent with researchers who state that autonomy is the job dimension that has received most attention in literature (LLOYD, 2008LLOYD, R. Discretionary effort and the performance domain. Australian & New Zealand Journal of Organisational Psychology, [Toowong QLD], v. 1, n. 1, p. 22-34, Aug. 2008.). Of the 37 characteristics described in “Template for suggesting and discussing possible motivational aspects of jobs being created or redesigned”, identified from the analysis of the research sample (excluding the three highlighted in bold italics, which do not come from the research sample), 14 (38%) are associated with the autonomy dimension.

CHART 3:
Motivational characteristics, found in recent literature, associated to the Autonomy dimension of the job design theory

Among the job characteristics with the potential for motivating employees, some are aligned with other major contemporary theories associated with employee motivation. For characteristics associated with the feedback dimension, described in Chart 4, there are two that relevant to the theory of organizational justice; they are the following: “Feedback is designed fairly” and “Feedback is given in a respectful manner”. The theory of organizational justice works with four variables associated with the following themes and perceptions of employees: attributive justice, “is waht I received fair?”; procedural justice, “is the process (logic) used to define the outcome fair?”; informational justice, “is the data (inputs) used in the calculation process and decision-making fair?”; and interactional justice, “am I treated with dignity and respect?”. The last of these dimensions of the theory of organizational justice, interactional justice, is linked with the “feedback is given in a respectful manner” characteristic of the feedback dimension, just as the other three dimensions of organizational justice theory (attributive, procedural and informational justice) are the details of the “feedback is designed fairly” characteristic. These are important job characteristics which can be analyzed for different topics and, thus, must be linked to different theories of motivation.

CHART 4:
Motivational characteristics, found in recent literature, associated to the Feedback dimension of the job design theory

The importance of feedback has been widely discussed in the field of people management, especially as to performance evaluation. According to Latham and Wexley (1994LATHAM, G. P.; WEXLEY, K. N. Increasing productivity through performance appraisal. New York: Addison-Wesley Publishing Company, 1994.), this function is a key to increased productivity. In recent years there has been an extension of performance evaluation systems by incorporating information from various sources. An example of such a system is a 360° model of performance appraisal, a method in which the employee receives feedback on their performance from multiple sources (internal and external to the organization).

Chart 5 shows the Identity dimension. The perception of task identity is a fundamental element for the attribution of meaning to work by the employee. This was a major challenge for the jobs of the industrial era, due to applying of the Taylor principles to job design, which profoundly affected the sense of identity within the jobs carried out. This challenge is still very current, considering the significant growth of jobs in the service sector in developed and developing countries (KLETZER, 2005KLETZER, L. G. Globalization and job loss, from manufacturing to services. Journal of Economic Perspectives, Nashville, v. 29, n. Q II, p. 38-46, 2005.), as well as the greater structuring and organization of this sector, impacting job design.

CHART 5:
Motivational characteristics, found in recent literature, associated to the Identity dimension of the job design theory

Morin (2005MORIN, E. M. Os sentidos do trabalho. In: WOOD JR., T. (Coord.). Gestão empresarial. São Paulo: Atlas , 2005. p. 63-71.) points out that even with the significant changes in the world of work, with the disappearance of permanent jobs and the emergence of new technologies and new forms of work organization, work remains an important value and a structural element in our society. Thus, the perception that the work carried out is meaningful remains a key element in employee behavior. In this context, the motivational dimension of Significance is particularly important. The results for this dimension are presented in Chart 6.

CHART 6:
Motivational characteristics, found in recent literature, associated to the Significance dimension of the job design theory

Increased multifunctionality over the past few years may have had an impact on the variety of tasks inherent to jobs. Anyway, this dimension remains very important for the design of jobs and this research identified five characteristics associated with the Variety dimension, listed in Chart 7.

CHART 7:
Motivational characteristics, found in recent literature, associated to the Variety dimension of the job design theory

The Variety, Identity and Significance dimensions are associated with the attribution of meaning to work, and have a considerable influence on employees’ motivation, satisfaction and productivity. It is these dimensions that enable employees to experience that their work is meaningful.

The weakening of permanent work bonds, with increased staff turnover, is an essential element in the new work environment and has a significant impact on the concept of careers. Currently, the career concept tends to be associated with the professional history of each individual, separate from the organization and from the field of education. In this context, Balassiano and Costa (2006BALASSIANO, M.; COSTA, I. Gestão de carreira. São Paulo: Atlas, 2006.) identify the professionals exist in a constant state of transformation and learning, within an individual perspective of career management. Job design, its complexity and inherent challenges, are key in promoting the development of employees. This is a particularly relevant in a society based on information, especially for knowledge workers and knowledge intensive companies.

5 CONCLUSIONS

Content analysis of research described in the sample articles identified job characteristics with potential to motivate employees. For business analysts or process analysts, who discuss the creation or redesign of processes within organizations, these characteristics are important subsidies for establishing of high performance environments that require motivated professionals. Thus, these identified characteristics are presented as a template for suggesting and discussing possible motivational aspects for job creation or redesign, all associated with their respective dimension, as highlighted by columns in Chart 8.

The traditional management of organizations, arising from the creation and development of industrial society (GOREY, DOBAT, 1996GOREY, R. M.; DOBAT, D. R. Managing in the knowledge era. The Systems Thinker, Waltham, v. 7, n. 8, p. 1-5, Oct. 1996.), is based on a mechanistic model of the organization, characterized by: high specialization; rigid departmentalization; a clear chain of command; limited span of control; high centralization; and high formalization (ROBBINS, JUDGE, SOBRAL, 2010ROBBINS, S. P.; JUDGE, T. A.; SOBRAL, F. Comportamento organizacional. 14. ed. São Paulo: Pearson, 2010.). Technological innovation and the emergence of the knowledge society (GOREY, DOBAT, 1996GOREY, R. M.; DOBAT, D. R. Managing in the knowledge era. The Systems Thinker, Waltham, v. 7, n. 8, p. 1-5, Oct. 1996.) boosted the organic organizational model characterized by: multifunctional teams, multi-hierarchical teams, free flow of information, scope of employee autonomy, decentralization and reduced high formalization (ROBBINS, JUDGE, SOBRAL, 2010ROBBINS, S. P.; JUDGE, T. A.; SOBRAL, F. Comportamento organizacional. 14. ed. São Paulo: Pearson, 2010.). Since the theoretical foundation of job design was established in industrial society, researchers expected that research would identify many characteristics associated with motivational subdimensions not yet addressed in the reference texts of the approach, which in fact occurred. A significant part of the characteristics found in the research quoted in the template is not mentioned in the reference texts.

It is important to highlight the nature and the distinction of knowledge generated by the seminal works of job design (HACKMAN, OLDHAM, 1975HACKMAN, J. R.; OLDHAM, G. R. Development of the job diagnostic survey. Journal of Applied Psychology, Dordrecht, v. 60, n. 2, p. 159-170, Apr. 1975.; SIMS, SZILAGYI, KELLER, 1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.) and that developed by this research. The seminal works are exploratory in order to inventory the potential limitations associated with motivation. The issues of item scale used in this research were formulated to investigate from the perspective of the position’s occupant; for example: “To what extent do you begin the work that will be done by another employee?” and “to what extent do you complete work that was begun by another employee?” (SIMS, SZILAGYI, KELLER, 1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976., p. 200). In this research, these two issues are related to the first motivating aspect of the identity dimension in the template (Chart 8): “It must cover a complete piece of work.” To realize these distinctions is important to highlight the applicability of scientific knowledge generated by the design science approach, in this case by gearing the template towards practitioners, that is, process analysts, business analysts and other professionals focused on process improvement. Another important aspect of this analogy between instruments is the quantification of new topics that are job motivators and were identified by this research. As highlighted by captions in Chart 8, of the 37 topics identified in the template, only 15 were covered by the instruments of Hackman and Oldham (1975HACKMAN, J. R.; OLDHAM, G. R. Development of the job diagnostic survey. Journal of Applied Psychology, Dordrecht, v. 60, n. 2, p. 159-170, Apr. 1975.) and Sims, Szilagyi, and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.). This characterizes the greater detailing of motivational characteristics associated with five dimensions of job design theory, more adequate to the current organizational environment of information society. As a result, this paper proposes a template that can assist managers in analyzing the motivating potential of current jobs within information society. The use of the template can also identify possible modifications to be made in job design in order to make them more stimulating.

It is interesting to note that - as a restriction in this research - characteristics identified in applied research, and reported in the sample articles, are associated with different contexts: companies of different sizes, from different business segments, different organizational cultures, amongst other aspects that differentiate organizations. One should consider that a motivating characteristic in a certain organizational context may not be equally motivating to another context. These differences were observed even in the seminal papers; Sims, Szilagyi and Keller (1976SIMS, H. P.; SZILAGYI, A. D.; KELLER, R. T. The measurement of job characteristics. Academy of Management Journal, New York, v. 19, n. 2 , p. 195-212, June 1976.) did not validate the same group of motivating characteristics for the two sample groups: manufacturing and healthcare companies. In short, the initial template is a proposition that must be contextualized before being applied to any organizations. Managers that are aware of the contingency theory, as well as organizations with management models that are influenced by it, naturally observe the circumstances and necessary adjustments to the management techniques, tools and approaches, before the effectively applying these resources.

CHART 8:
Template for suggesting and discussing possible motivating aspects of jobs being created or redesigned

As a natural continuation to this research, we suggest the implementation and testing of the template with practitioners. In the design science approach, after the development of the device, it must be tested by “practitioners”, i.e., the public who will use the device. Thus, the device should be used by process analysts or business analysts responsible for organizational improvement initiatives. Comprehensive projects that allow even for job design or redesign should be considered. Within the variations and measurements needed, we recommend that the MPS of jobs is identified before and after the efforts to redefine them, a part of the efforts when applying the device and another part without applying it.

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  • 4
    Evaluation Process: Double Blind Review

Publication Dates

  • Publication in this collection
    Jul-Sep 2013

History

  • Received
    06 Aug 2012
  • Accepted
    02 Aug 2013
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