It was clear that women were reelaboration their roles out in the modern society. The magazines, the movies and the publicity introduzed repeatedly articles and images about young women, identifying them with youth and modernity. This article analyses how the mass culture, specially the movies appeals to this female image like corollary of modernity, that opposes directly to the provincial and archaic housewifes, representing before anything else the moderm women who has a job and takes part in the political life.
Mass Culture; Female Representations; Urbanization; Modernity