This paper analyzes a set of news published on The New York Times on-line version which deals with the presence of Brazil's president, Luiz Inácio Lula da Silva, at the World Social Forum in Porto Alegre, Brazil, and at the World Economic Forum in Davos, Switzerland, in January, 2003. Based on Critical Discourse Analysis theoretical and methodological foundations - Bell and Garrett (1998), Fairclough (1995 and 2001) and Fowler (1991) -, the discoursive strategies used by the newspaper to refer to the Brazilian president participating of two events of international effect, which represent opposite ideological poles, are investigated.