In this article, I pick up on some of my previous works (BONINI, 2001, 2003, 2005, 2007) in an attempt to discuss and propose alternatives to the distinctions among support, medium and hipergenre, adopting as theoretical basis the concepts of utterance (BAKHTIN, 1953), discourse (FAIRCLOUGH, 2003) and genre (from rhetoric studies: BAZERMAN, 1994; SWALES, 1990; PARÉ; SMART, 1994). This article also proposes a methodological framework to genre analysis, and applies the concept of "genre relationships" to TV and internet as instances of media.
Genre; medium; hypergenre; support of texts; discourse