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From Monomodal to Multimodal Metaphors in the Portuguese sports newspaper A Bola

Da Metáfora Monomodal à Metáfora Multimodal no Jornal Desportivo Português A Bola

Following our comprehensive study of conceptual metaphor occurrences in the Portuguese sports newspaper A Bola (ALMEIDA, 2013ALMEIDA, M.C et al. Jogar futebol com as Palavras. Imagens metafóricas no jornal "A Bola". Lisboa: Colibri, 2013.) and the research on multimodal metaphor (Forceville, 2008FORCEVILLE, C. Metaphor in Pictures and Multimodal Representation. In: GIBBS, Raymond (Ed.).. The Cambridge Handbook of Metaphor and Thought Cambridge/New York: Cambridge University Press, 2008. p. 462-482., 2009FORCEVILLE, C. Non-verbal and multimodal metaphor in a cognitivist framework: Agendas for research, In:; FORCEVILLE, C. URISO-APARISI, E. (Ed.). Multimodal Metaphor, Berlin: De Gruyter, 2009. p. 19-44., 2012FORCEVILLE, C. Creativity in Pictorial and Multimodal Advertising metaphors. In: JONES, Rodney (Ed.). Discourse and Creativity. London: Longman, 2012. p. 113-133.), the present paper aims to analyse multimodal metaphors, depicting Cristiano Ronaldo on the covers of this very same newspaper. We wish to uncover conceptual affinities or differences between monomodal and multimodal metaphors as far as their source domains are concerned, namely those of WAR and RELIGION (ALMEIDA, 2013ALMEIDA, M.C et al. Jogar futebol com as Palavras. Imagens metafóricas no jornal "A Bola". Lisboa: Colibri, 2013.). Upon confronting monomodal and multimodal metaphors, we have unveiled that source domains of multimodal metaphors appear to be more restrictive in comparison to the vast panoply of source domains in monomodal metaphors (ALMEIDA, 2013ALMEIDA, M.C et al. Jogar futebol com as Palavras. Imagens metafóricas no jornal "A Bola". Lisboa: Colibri, 2013.).

Metaphors; multimodal metaphors; Portuguese sports-newspapers; socio-cultural framings


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