The construal meanings from the infografic “Panorama das favelas em Fortaleza” based on the Grammar of Visual Design

ABSTRACT

In this paper, we analize the infographic “Panoramas das favelas em Fortaleza”, grounded on Grammar of Visual Design - GVD (KRESS; VAN LEEUWEN, 2006), Social Semiotics, (HODGE; KRESS, 1988), Multimodality (KRESS; VAN LEEUWEN, 2001, 2002, 2006) and on Critical Multimodal Literacy theories (CALLOW, 2008, 2012, 2013; PAIVA, 2011; PINHEIRO, 2016; PREDEBOM, 2015; RIBEIRO, 2016; WALSH, 2010). When we analize the infographic in light of the metafunctions of GVD, we realized that it is effectively based on visual elements as conceptual representations and uses colors in order to soften the negative stigma of the ‘favela’, and it also presents statistical data collected from a survey carried out in 2015. The infographic can be used in learning contexts to develop students’ critical multimodal reading.

KEYWORDS:
Grammar of Visual Design; critical multimodal literacy; infographic; favela