Multilevel Governance and Paradiplomacy: Lessons Learned from the Experience of InvestSP

Figueira, Ariane Roder; Russo, Eduardo; Rocha, Gustavo Gomes

doi:10.1590/0034-7329202400107

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Article • Rev. Bras. Polít. Int. 67 (1) • July 2024 • https://doi.org/10.1590/0034-7329202400107 copy

Multilevel Governance and Paradiplomacy: Lessons Learned from the Experience of InvestSP

Authorship SCIMAGO INSTITUTIONS RANKINGS

Abstract

Motivated by the growing phenomenon of Local Investment Promotion Agencies (IPA) and their paradiplomatic involvement in international negotiations, this paper aims to analyze the role that these agencies have been playing in Brazil and the governance model they adopt. Through the case of InvestSP, the most mature Brazilian IPA, this study examines the topic based on primary documentation and the perspective of various government representatives. As main results, a theoretical framework was proposed to help map the logic of operation of a subnational IPA, its structure, and motivators. Additionally, it was evidenced that paradiplomatic actions have advanced independently by local powers, without effective coordination from the federal government, characterizing a process of (dis) diplomatic governance and institutional inertia.

Investment Promotion Agencies (IPAs; Paradiplomacy; Multilevel Governance; InvestSP; Diplomatic Governance

No.	Position	Agency	Time (min)
1	Institutional Affairs Executive Manager	SPNegócios	52
2	Chief Operating Officer for the Middle East and North Africa	InvestSP Dubai	62
3	Chief Operating Officer for the United States	InvestSP New York	62
4	Chief Operating Officer for the Middle East Office	ApexBrasil Dubai	34
5	Chief Operating Officer for the European Office	InvestSP Munich	55
6	Director of Investments and New Business	SPNegócios	68
7	Chief Operating Officer for the European Office	ApexBrasil Brussels	54
8	International Operations Manager	InvestSP	46
9	CEO	Invest Paraná	42
10	Advisor for Strategic Affairs	City Hall of Rio de Janeiro	25
11	Director	Invest Recife	63
12	Director of Projects	Invest Lisbon	47
13	Director of Investment Attraction	Invest Minas	42
14	Superintendent	Secretariat of Economic Development of the State of Bahia	48
15	Director of Territorial and Sectoral Development	Secretariat of Economic Development and Labor of São Paulo	59
16	Public Policy and Government Management Analyst	Secretariat of Economic Development and Labor of São Paulo	59
17	Trade Officer	InvestSP Shanghai	42
18	Head of Innovation	Sebrae	49
19	Coordinator of Competitiveness	Secretariat of Economic Development of the State of São Paulo	57
20	International Relations Advisor	State Superintendence of International Relations of Rio de Janeiro	20
21	Head of Business Development and Innovation	Invest Piauí	41
22	CEO	Invest Rio	50
23	Deputy Secretary of Economic Development and Innovation	Secretariat of Economic Development, Innovation, and Simplification of Rio de Janeiro City	50
24	Communication Analyst of the International Cooperation Division	Sebrae	60
25	Communication Analyst of the International Cooperation Division	Sebrae	60
26	Director of Economic Development	Invest Salvador	44
27	Economist of the Municipal Secretariat of Development, Employment and Income	Invest Salvador	44
28	Coordinator of International Relations	Invest Rondônia	45
29	Special Advisor	State Secretariat of International Business of São Paulo	34
30	Investment Manager	ApexBrasil Brasília	30
31	Commercial Representative	KolnBusiness	57
32	Coordinator of the Digital Commission of the France-Brazil Chamber of Commerce	Business France	44
33	Market Analyst	KOTRA	47
34	Manager of the Innovation and Startups Program	Swiss Nexx	26
Total			1,618

InvestSP Management Contract Objectives	Sustainable Development Goals Agenda 2030	Referential Image
Objective 1. Attract new investments, national or foreign, as well as retain and stimulate the expansion of already established companies.	Promote sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.
Objective 2. Prospect opportunities for investments in Brazil and abroad.
Objective 4. Promote the image of the state as an investment destination in Brazil and abroad.
Objective 5. Support the exportation of São Paulo’s products.
Objective 3. Assist São Paulo municipalities in serving investors and developing the business environment, especially in less favored regions and those farther from the capital.	Reduce inequality within and among countries.
Objective 6. Promote investments in research, development, and innovation and generate new technology-based businesses in São Paulo.	Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation.
Objective 9. Implement a sectoral competitiveness strategy in São Paulo’s economy to attract investments in the 5th-generation information and communication technology segment.
Objective 10. Implement ESG strategies and actions in attracting investments and enhancing competitiveness in São Paulo’s economy.	Make cities and communities more inclusive, safe, resilient, and sustainable.
	Adopt urgent measures to combat climate change and its impacts.

Centro de Estudos Globais da Universidade de Brasília Centro de Estudos Globais, Instituto de Relações Internacionais, Universidade de Brasília, Campus Universitário Darcy Ribeiro, Brasília - DF - 70910-900 - Brazil, Tel.: + 55 61 31073651 - Brasília - DF - Brazil
E-mail: rbpi@unb.br

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