In call centers, and more generally as a tendency affecting the whole work world since a few decades on, employers seem not just obsessed about the need of improving work times and work action, but they also seem to give more importance to the employee implication and his/her subjectivity, in order to make the worker use of his/her working time and abilities in the most efficient way from the point of view of the company. When personal subjectivity becomes a target for the company, we can suppose that also rivalry moves to the field of the subjectivity working time. In order to develop this double assumption, we base our article on some conclusions obtained from an immersion research fulfilled in a telephone platform.
control; resistance; subjectivity; implication; seduction; telemarketing; emotional work
