A discourse analysis of the national public policy of professional qualification in tourism

Abstract

In the field of tourism, national policies of qualification have gained prominence in the last twenty years. However, there are dualities in the very constitution of the policy of qualification promoted by the Ministry of Tourism and a consequence of its chaotic organization is the lack of clarification of the direction that the policy points. Thus, this research aims to analyze the political dispute present in the discourses of tourism, work and education that cross the national public policy of professional qualification in tourism. The theoretical and methodological path of this research has three parameters: in the epistemological field, the complexity paradigm; in the methodological field, the discourse analysis; and, in the theoretical field, the works of Krippendorf, Freire and Marx. As a result, the discursive formations of tourism, (hard and soft), work (alienated and non-alienated) and education (banking and liberating) and the ideological formations that govern them (of business and of human beings) were analyzed. In the face of antagonisms and complementarities between the two ideological formations, the one of business establishes dominance because it manages to incorporate dialogical relations and make the one of human being serve its purpose.

Keywords
Public policy; Professional qualification; Complexity; Discourse analysis; Ideology