Abstract
In 2010, in parallel with the creation of UN Women, the World Tourism Organization, also linked to the United Nations, launched its first report on women in tourism. Containing guidelines to promote women's empowerment through this activity, this document has its second edition, expanded, launched in 2020. However, despite the diffusion of discussions about gender in tourism and, although Brazil is also, Signatory State of Agenda 2030 (also promoted by the UN), there are no signs of improvements in social gender relations in the national tourism context. Thus, we present here the two editions of the Global Report On Women In Tourism, organized by UNWTO, highlighting their notes and recommendations and, we analyze the national tourism plans published in Brazil from 2010, the year of the first report. We chose gender as a category of analysis, especially due to the previously perceived absences of this marker in tourism development plans. We identified, using content analysis, that the recommendations are imperceptible in the NTPs and their absences negatively impact, strengthening a predatory tourism development process, which departs from its responsible and sustainable potential.
Keywords
Gender relations; National Tourism Plan; Responsible Tourism; Women