Intention to use cryptocurrencies by tourism enterprise managers: an approach using the Technology Acceptance Model (TAM)

Abstract

In a scenario increasingly governed by information and communication technologies (ICT), the presence of various forms of payments available in the market is common. Among the options, there is a new payment method, Cryptocurrencies. There is still distrust and lack of knowledge in the tourism sector for the effective adoption of digital currencies. This study aims to evaluate the acceptance and adoption of Cryptocurrencies by managers of tourism enterprises through the Technology Acceptance Model - TAM (Davis, 1989), in order to support the investigation of factors that influence the intention to use cryptocurrencies. The study is exploratory-descriptive, with a quantitative approach. Data collection was carried out through a survey with 61 respondents. The data was processed by the IBM SPSS version 22 software for Windows. Descriptive statistics, exploratory factor analysis and structural equation modeling were used for data analysis. Based on the results achieved, the study reflects on the need for modernization and adaptation of processes within tourist organizations, in which entrepreneurs need to be updated on the benefits that new technological payment methods can bring to their companies.

Keywords
Cryptocurrencies; Blockchain; Technologies; Tourism Enterprise Managers; Technology Acceptance Model