Tourist segmentation: concepts and realities

Abstract

The segmentation of the tourist market is important to group different types of consumers into segments thus offering products and services that meet their needs. However, understanding the dynamics involved in the tourism segmentation process is relevant for defining marketing strategies that target specific customer groups, as well as helping to formulate public tourism policies and plan destinations and/or areas of tourist interest. So, this study presents a didactic review about the main concepts and typologies related to the segmentation of the tourist market. To this end, the elementary aspects of segmentation and their approaches were discussed; the main bases used to segment the market; and eleven typologies of tourist segmentation, in addition to listing some emerging segments in tourism. This research can be useful to academics and professionals in the field of tourism, especially those who want a better understanding of segmentation in the area. In theoretical terms, the study provides essential knowledge to guide the understanding of the theme. In practical terms, the study helps to optimize the tourist offer according to different segments.

Keywords
Segmentation; Tourism; Concepts; Typologies