The MDA (Master Dairy Administration) system was created as a result of management practices developed by and effectively utilized in the industrial sector since the early 1990's. It was designed by applying the five basic management principles to reach success in business. These principles, along with survival principles in the activity, delineated the features of the MDA System. It can be characterized as a strategic system which targets the ends from start, that is, the definition, a prior, of targets and deadlines is a primary condition to carry out any task. Therefore, there is a need to measure and follow up procedures. If results are not reached, questions must be placed on the training offered to employees or on the methods utilized, but never on the people. Moreover, all people interested in the business must have their expectations met - shareholders, customers, employees and the society.
business planning; dairy cattle; management; human resources; routine management
