WHOESALE - The concern of the sector lies in developing the economy and in strengthening partnerships. Economic development is linked to profit generation. The strengthening of partnerships can be understood as prioritizing the relationship with partners, aiming to serve the shareholders, enabling growth. Brand consolidation leads to market survival. |
AUTOMOTIVE INDUSTRY - Shareholder results are what guarantees and ensures profitable growth. Guaranteeing and ensuring refer to the idea of obtaining profitability and maintaining it at an acceptable level, unlike the idea of Delmar et al. (2013Delmar, F., McKelvie, A., & Wennberg, K. (2013). Untangling the relationships among growth, profitability and survival in new firms. Technovation, 33(8-9), 276-291.), where profitability leads to survival, growth, and profitability; in this case, profitability in the form of shareholder results leads to growth. The inversion of this logic may perhaps signal greedy behavior, as mentioned by Demsetz (1997Demsetz, H. (1997). Profit maximization and rational behavior. The Economics of the Firm: Seven Critical Commentarities. Cambridge University.), by not prioritizing survival and growth in the discourse in relation to profitability. Profitability is a core concept of the component, but only in relation to growth, as survival is not mentioned. |
CONSUMER GOODS - The sector mentions the generation of value and profitability for the shareholders while adding to the partners. Profitability is objective and expressed. And it mentions the “creation of long-lasting bonds,” which is a concern with growth. Company survival is not clearly mentioned. |
ELETRONICS - The emphasis of this discourse lay in “ensuring profitable growth.” The expression “profitable growth” synthesizes the elements in the component. The discourse does not detail this and does not mention survival. The application of the term “ensure” perhaps signals that the sector has already achieved desirable levels of profitability and that its efforts are focused on maintaining those levels. |
ENERGY - The energy sector is more specific in portraying the component, as it mentions the creation of profitability and growth through partnerships and specifies the means for this. The discourse makes explicit the possibility of there being “unprofitable results.” The sector states that profitable results are achieved during the search for excellence. Company survival in this sector may be associated with that search. |
PHARAMCEUTICALS - The capacity to generate and strengthen value (profitability) is highlighted. The value generated is shared with the shareholders. There is an emphasis on sharing that leads to a “profitable operation.” Sharing value is indicative of growth, which leads to profitability. |
CONSTRUCTION INDUSTRY - The term “profit” is used emphatically. The terms “continuity” and “financial health” relate to the nature of growth and survival. |
DIGITAL INDUSTRY - There is a search to maximize the value created, which can be understood as profit maximization of the shareholders, investors, and partners. This discourse expands the limits of profitability to the partners, thinking of the supply chain. The “ecosystem of partnerships” may indicate that the growth and/or survival of the companies of the sector depend on this. |
INFRASTRUCTURE - “Shareholder satisfaction” is emphasized. “Value creation for the interested parties” refers to the generation of value for the shareholders, with a specific focus on profitability. Fulfillment of the economic role may create the understanding that serving the shareholder is fulfilling the economic role. |
MINING - Gold is the companies’ focus in the process of “creating value for the social partners.” The term “social” highlights the recognition of the relationships for growth. The expression “adequate return” indicates the type of return sought by the companies of the sector, making it implicit that “inadequate return” is possible. The discourse may lead to the idea that the companies have provided, in the past, an unexpected return for the shareholders. Survival is not clearly mentioned. |
PULP AND PAPER - Building trust, as a component, highlights the discourse of this sector. Relationships of trust with the shareholders can indicate survival and relationships of trust with the partners can indicate growth in the market. There is no specific mention of return or profitability, although building trust with the “shareholders and partners” can lead to profitability. |
AGRICULTURAL PRODUCTION - The sector aims to promote a long-term relationship in the market by thinking about growth and survival. It makes it clear that it desires the generation of profit, income, and economic results, but complements this by mentioning a philosophical component of wanting to generate “well-being” for the associates or beneficiaries (shareholders) through the profit generated. |
CHEMICALS AND PETROCHEMICALS - There is a clear desire to achieve and maintain profitability. The term “above average” may indicate that the evolution of profitability is closely monitored. The sector desires growth and the commercial partners are beneficiaries of that growth. The company’s survival is stated through “strengthening the ability to make a profit” and the brand’s representativeness in the market. |
HEALTH SERVICES - Profitability and survival are not mentioned, but growth is highlighted as being based on the development and improvement of the corporate and comparative aspects. |
SERVICES - The “contribution to business success” and the need to be “profitable for the shareholders” are pillars of the component for the sector. “Business success” may indicate effective growth in the market, while “profitable” may represent the desire to obtain profits in order to serve the shareholders. |
STEELMAKING AND METALLURGY - “Contribution to the success of the business” is mentioned. By highlighting the long-lasting, profitable, and replicable relationship, the closeness between the concepts of growth, profitability, and survival is demonstrated. |
TELECOMMUNICATIONS - The discourse of this sector is very lean and brief. Generating value for the shareholders is the aim of the sector, relating to profitability, with no expression of survival and growth aspects. |
TEXTILES - The “generation of return” is related to the company and the partners, valuing the supply chain and growth and dependence on value creation. This mitigates growth. “Generation of return” and “value creation” may be similar expressions. If they are, there is an order of priorities for value generation: shareholders, companies, and partners. Survival is not clearly mentioned. |
TRANSPORT - Profitability is associated with the shareholders’ interests. There is no explicit mention of the concepts of survival and growth. |
RETAIL - The concepts growth and survival are highlighted by the emphasis on “strength of the brand,” the “long-lasting relationship,” “permanent growth,” and “continuity.” Value creation is not limited to the shareholders, but is extended to all. The major concern is with the expansion of the business to obtain a strong financial footing. Profitability is expressed in the terms “value” and “financial.” |