ABSTRACT
This article aims to call attention to the importance of publicizing the innovation process in Brazil by working with the following idea: the collection and management of information and knowledge of ordinary citizen can be seen as a tool to increase the innovative capacity of the country. A short review of the literature on the contemporaneous dynamics characteristic of the new economic-technological paradigm of information was carried out, studies were collected on the involvement of the ordinary citizen in the innovation process, and models developed aimed at the systematization of newness were disputed. The authors conclude that Brazil, by not publicizing innovation, that is, to contemplate the free and public flow of ideas, information and experiences may be faling to promote its innovation potential.
KEYWORDS:
Information; Innovation; Citizen
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