Counsel's professional participation in 'new products' projects has been seen for a long time, in Brazil. However, to our knowledge, no generally accepted technique for counsel's contribution thereto has been developed yet. This article in the field of 'law & management' aims at providing a possible new products project methodology in which counsel is assigned a protagonist role. In such methodology the coined term 'pre-product' shows the idea of an object being modeled in accordance with its adaptation to several legal structured environment systems until it becomes a product to be launched.
new products; methodology; 'law & management'; legal environments; law school curriculum