SCALABILITY OF SOCIAL INNOVATION IN A COMMUNITY BANK

The scalability process of social innovation occurs when it seeks to increase the social impact in relation to its users or reach more beneficiaries. In view of the importance of the theme and its little exploration by scientific articles with empirical cases, the present study seeks to verify how the process of scalability of social innovation occurs, understanding the elements that hinder and those that assist this process using the model used by Morais-da-Silva, Takahashi and Segatto (2016). For this, a research was held at Banco Palmas, the first community bank in Brazil. As a result, it was possible to observe that in addition to the factors highlighted by the model used, the media communication channels played a fundamental role in the diffusion of social innovation. In addition, how to experience the leader and organize your own relationship with traditional businesses has not been observed. Furthermore, better than receiving resources from philanthropic sources, seriously an Social Innovation (SI) managed to be financially independent. Practical contributions include elements that managers who increase or impact their social innovation must analyze to plan their actions.

Keywords:
Social Innovation; Scalability; Diffusion; Social entrepreneurship; Community bank