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INFLUENCE OF COLLABORATIVE GOALS ON COOPERATION PERFORMANCE MEASUREMENT MEDIATED BY TRANSACTION CHARACTERISTICS

This study analyzes the influence of collaborative objectives on cooperation performance measurement practices, mediated by the transaction characteristics of the hospitals’ purchasing sector. A survey was carried out with 1,224 individuals from the procurement area of hospitals in Brazil identified on LinkedIn, of those 529 accepted the invitation to participate in the network, to whom the questionnaire link was sent, and the final sample consists of 120 valid responses. For data analysis, structural equation modeling was applied. The results indicate that collaborative objectives positively influence buyer-supplier transaction characteristics, as well as the measurement of cooperation performance. However, there was no mediation of transaction characteristics between buyer-supplier in the relationship of collaborative objectives with the performance measurement. It is concluded that the more collaborative objectives there are in the hospital purchasing sector, less risky will be the transaction characteristics related to environmental variability and task interdependence, and the higher the collaborative objectives, the greater the performance of the buyer-supplier cooperation. The study contributes by highlighting the influence of collaborative objectives in the hospital purchasing sector, in view of environmental variability and task interdependence, as well as operational, employee and innovation performance.

Keywords:
Collaborative Objectives; Performance Measurement; Transaction Features; Hospital Purchasing Sector


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