Effectuation
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Means of access: who they are, what they know, who they know. |
Sarasvathy (2001aSarasvathy, S. D. (2001a). Causation and effectuation: toward a theoretical shift from economic inevitability to entrepreneurial contingency. Academy of Management Review , 26(2), 243-263.), (2001bSarasvathy, S. D. (2001b). Effectual reasoning in entrepreneurial decision-making: existence and bounds. Academy of Management Proceedings, 26(1), 1-6.), (2003Sarasvathy, S. D. (2003). Entrepreneurship as a science of the artificial. Journal of Economic Psychology, 24(2), 203-220.), (2008Sarasvathy, S. D. (2008). Effectuation: elements of Entrepreneurial Expertise. Cheltenham: Edward Elgar.); Read and Sarasvathy (2005Read, S., & Sarasvathy, S. D. (2005). Knowing what to do and doing what you know: effectuation as a form of entrepreneurial expertise. The Journal of Private Equity, 9(1), 45-62.); Sarasvathy and Dew (2005Sarasvathy, S. D., & Dew, N. (2005). New market creation through transformation. Journal of Evolutionary Economics, 15(5), 533-565.); Sarasvathy, Dew, Read and Wiltbank (2007Sarasvathy, S. D., Dew, N., Read, S., & Wiltbank, R. (2007). Effectual entrepreneurial expertise: existence and bounds. Dudley Kanox Library: Carifornia, USA.); Dew, Read, Sarasvathy and Wiltbank (2008); Dew, Read, Sarasvathy and Wiltbank (2009Dew, N., Read, S., Sarasvathy, S. D., & Wiltbank, R. (2009). Effectual versus predictive logics in entrepreneurial decision-making: differences between experts and novices. Journal of Business Venturing, 24(4), 287-309.); Read, Dew, Sarasvathy, Song and Wiltbank (2009Read, S., Dew, N., Sarasvathy, S. D., Song, M., & Wiltbank, R. (2009). Marketing under uncertainty: the logic of an effectual approach. Journal of Marketing, 73(3), 1-18.). |
Clarity in the initial objectives. |
Acceptable loss costs. |
Strategic alliances with stakeholders. |
Contingency exploitation. |
Controlling an unpredictable future. |
Causation
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Identifying an opportunity. |
Bygrave (1937Bygrave, W. D. (1997). The portable MBA in entrepreneurship. (2nd). New York: John Wiley.); Gartner (1985Gartner, W. B. (1985). A conceptual framework for describing the phenomenon of new venture creation. Academy of Management Review , 10(4), 696-706.); Hisrich (1998Hisrich, R.D., & Peter, M.P. (1998). Entrepreneurship. (4ª Ed.). Boston: Irwin McGraw-Hill,); Labrecque, Borges, Simard and Filion (2005aLabrecque, J.-H., Borges, C., Simard, G., Filion, L. J. (2005a) Recherche sur la création d’entreprises: données - partie A. Montreal: HEC Montreal. Recuperado em 15 mar 2020, de Recuperado em 15 mar 2020, de http://expertise.hec.ca/chaire_entrepreneuriat/wp-content/uploads/ 2005-09-ceje18-34-donneesa.pdf http://expertise.hec.ca/chaire_entrepren...
), (2005bLabrecque, J.-H., Borges, C., Simard, G., Filion, L. J. (2005b) Recherche sur la création d’entreprises: données - partie B. Montreal: HEC Montreal .); Baron and Shane (2007Baron, R. A., & Shane, S. A. (2007). Empreendedorismo: uma visão do processo. São Paulo: Cengage Learning.); Read, Dew, Sarasvathy, Song and Wiltbank (2009Read, S., Dew, N., Sarasvathy, S. D., Song, M., & Wiltbank, R. (2009). Marketing under uncertainty: the logic of an effectual approach. Journal of Marketing, 73(3), 1-18.); Kotler and Keller (2012Kotler, P., & Keller, K. L. (2012). Administração de marketing. (14a ed.). São Paulo: Pearson.Labrecque, ); Hisrich, Peters and Shepherd (2014Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2014). Empreendedorismo. (9a ed.). Posto Alegre: AMGH.); Dornelas (2016Dornelas, J. C. A. (2016). Empreendedorismo: transformando ideias em negócios (6a ed.). Rio de Janeiro: Atlas.). |
Conducting competitive analysis and market research. |
Development of a business plan. |
Acquire appropriate resources and stakeholders. |
Adaptation to the environment. |