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Persuasive communication and the diminution of the salt intake in heart failure patients: a pilot study

Comunicación persuasiva y reducción del consumo de sal en personas con insuficiencia cardíaca: estudio piloto

ABSTRACT

Objectives:

to evaluate the effect of persuasive communication in the modulation of the behavioral intention of reducing the consumption of salt in heart failure patients.

Methods:

pilot quasi-experimental study with one group, before and after the application of audiovisual persuasive communication, as guided by the Theory of Planned Behavior. This study used a form built and validated to measure behavioral variables (Beliefs, Attitude, Subjective Norm, and Perceived Behavioral Control). Wilcoxon's test and Spearman's correlation were applied.

Results:

82 heart failure patients who were being monitored in outpatient clinics participated. The medians of the behavioral variables increased significantly after the exposition to persuasive communication, showing a high level of intention to execute the behavior.

Conclusions:

persuasive communication positively contributed to influence the behavioral intention of reducing the consumption of salt in people with cardiac insufficiency.

Descriptors:
Persuasive Communication; Heart Failure; Sodium-Restricted; Video-Audio Media; Intention

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