The Objective of this study was understand the mothers' social representation concerning the rooming-in. Population: 23 mothers assisted in the University Hospital of São Paulo University. Data analysis was obtained by individual and group interviews, based on the Social Representation. Results: showed the feeling of fear, submission to the institutional rules and health team's routines, a mix of accommodation and resistance to the impersonal way these women were been treated. It also indicates, as the availability of some professionals to interact with these women effectively, acts as an element of re-significance of the women's representations of the abandonment and indifference related to the care given to them.
Rooming-in care; Puerperium; Maternal-child nursing