ABSTRACT
The article analyzes pieces of news published about União Universitária Feminina, written by Flora Ferraz Veloso, on the magazine “Jornal das Moças” during the 1950s, trying to know how the university women association was represented on the pages of the periodical, and the relation between the writer and the union. The 1950 decade was known as the peak of the golden years, a remarkable time by the development and increasing of consumer and cultural goods, which would change the behavior patterns of the Brazilian society and the higher education scene.
KEYWORDS:
Women associations; Flora Ferraz Veloso; higher education