Abstract
This essay aims to offer an alternative explanation to those existing in the critical literature on neoliberalism about its emergence. By the brief bibliographical review of this literature, we present their main arguments on the subject in order to, from the reconstitution of the social process of individualization, we offer a different explanation. In our view, one of the bases to the emergence of neoliberalism, since 1970’s, is in a set of large-scale transformations occurred during the “golden age” (1945–1975) because, as they consolidated the social process of individualization, they offer the materiality to the realization of neoliberalism as praxis.
Keywords:
neoliberalism; individualization; contemporary capitalism