Qualitative research inquiring into the university world about the values of young people's life to successfully offset the danger of alcohol consumption. Discussion groups were implemented in workshops with 46 university students. The results show that that Bolivian society is very tolerant and permissive towards alcohol consumption by male university students. Values like pride, self-respect, responsibility and capacity for reflection constitute a framework of regulatory action, but it is not generalized.
Social Values; Life Style; Alcohol Drinking