Green packaging awareness (GPA) (Braga Junior et al., 2019Braga Junior, S., Martínez, M. P., Correa, C. M., Moura-Leite, R. C., Da Silva, D. (2019). Greenwashing effect, attitudes, and beliefs in green consumption. RAUSP Management Journal, 54(2), 226–241. doi: 10.1108/RAUSP-08-2018-0070. https://doi.org/10.1108/RAUSP-08-2018-00...
) |
0.82 |
0.92 |
|
|
|
0.61 |
Green packaging does not pollute the environment as it bio-degradable one |
|
|
0.70 |
0.49 |
0.51 |
|
Less time-consuming to recycle |
|
|
0.87 |
0.75 |
0.25 |
|
It does not create a toxic environment |
|
|
0.86 |
0.74 |
0.26 |
|
It does not affect humans and animals adversely |
|
|
0.84 |
0.71 |
0.29 |
|
It does not result in global warming |
|
|
0.71 |
0.50 |
0.50 |
|
It does not create hazardous waste |
|
|
0.74 |
0.54 |
0.46 |
|
It does not destroy the ozone layer |
|
|
0.71 |
0.51 |
0.49 |
|
It does not create marine, air or land pollution |
|
|
0.82 |
0.68 |
0.32 |
|
Green packaging initiatives (GPI) (Braga Junior et al., 2019Braga Junior, S., Martínez, M. P., Correa, C. M., Moura-Leite, R. C., Da Silva, D. (2019). Greenwashing effect, attitudes, and beliefs in green consumption. RAUSP Management Journal, 54(2), 226–241. doi: 10.1108/RAUSP-08-2018-0070. https://doi.org/10.1108/RAUSP-08-2018-00...
; Jerzvk, 2015Jerzvk, E. (2015). Sustainable packaging as a determinant of the process of making purchase decisions from the perspective of Polish and French young consumers. Journal of Agribusiness and Rural Development, 3(37), 437–445.) |
0.71 |
0.94 |
|
|
|
0.65 |
Initiatives include the use of packages that “reduce” the negative impact on environment |
|
|
0.80 |
0.63 |
0.37 |
|
Initiatives include the use of packages that can be “reusable” |
|
|
0.86 |
0.74 |
0.26 |
|
Initiatives include the use of packages that can be “recycled” |
|
|
0.78 |
0.61 |
0.39 |
|
Use minimum packaging or right-sized packaging |
|
|
0.82 |
0.66 |
0.34 |
|
Explore multiple-use or closed-loop packaging |
|
|
0.85 |
0.72 |
0.28 |
|
Buying products in bulk with less packaging |
|
|
0.83 |
0.70 |
0.30 |
|
Buying products that do not have over-packaging |
|
|
0.79 |
0.62 |
0.38 |
|
Buying products that contain recycled materials |
|
|
0.87 |
0.75 |
0.25 |
|
Buying unwrapped products |
|
|
0.72 |
0.52 |
0.48 |
|
Buying products that save natural resources |
|
|
0.76 |
0.58 |
0.42 |
|
Green packaging behavior (GPB) (Jerzvk, 2015Jerzvk, E. (2015). Sustainable packaging as a determinant of the process of making purchase decisions from the perspective of Polish and French young consumers. Journal of Agribusiness and Rural Development, 3(37), 437–445.; Braga Junior et al., 2019Braga Junior, S., Martínez, M. P., Correa, C. M., Moura-Leite, R. C., Da Silva, D. (2019). Greenwashing effect, attitudes, and beliefs in green consumption. RAUSP Management Journal, 54(2), 226–241. doi: 10.1108/RAUSP-08-2018-0070. https://doi.org/10.1108/RAUSP-08-2018-00...
) |
0.74 |
0.93 |
|
|
|
0.62 |
I avoid plastic bags |
|
|
0.77 |
0.59 |
0.41 |
|
I do not litter the plastic cover |
|
|
0.77 |
0.59 |
0.41 |
|
I purchase to store products and use green packaging |
|
|
0.74 |
0.54 |
0.46 |
|
I purchase products packed with eco-friendly materials |
|
|
0.79 |
0.62 |
0.38 |
|
I am willing to pay extra for green packaging |
|
|
0.85 |
0.72 |
0.28 |
|
It gives me pleasure to buy green packaged products |
|
|
0.82 |
0.67 |
0.33 |
|
I use packages that can be disposed off easily |
|
|
0.76 |
0.58 |
0.42 |
|
I use packages that are bio-degradable |
|
|
0.73 |
0.53 |
0.47 |
|
I use packages that can be reused and recycled |
|
|
0.83 |
0.69 |
0.31 |
|
Environmental Benefits (Jerzvk, 2015Jerzvk, E. (2015). Sustainable packaging as a determinant of the process of making purchase decisions from the perspective of Polish and French young consumers. Journal of Agribusiness and Rural Development, 3(37), 437–445.; Braga Junior et al., 2019Braga Junior, S., Martínez, M. P., Correa, C. M., Moura-Leite, R. C., Da Silva, D. (2019). Greenwashing effect, attitudes, and beliefs in green consumption. RAUSP Management Journal, 54(2), 226–241. doi: 10.1108/RAUSP-08-2018-0070. https://doi.org/10.1108/RAUSP-08-2018-00...
) |
0.70 |
0.93 |
|
|
|
0.59 |
Helps in wastage reduction |
|
|
0.75 |
0.57 |
0.43 |
|
Reduces the toxicity of the waste material |
|
|
0.85 |
0.72 |
0.28 |
|
Containers can be reused |
|
|
0.83 |
0.70 |
0.30 |
|
Reduces the number of layers, materials and toxins at source |
|
|
0.79 |
0.62 |
0.38 |
|
Less garbage to go to landfill |
|
|
0.72 |
0.52 |
0.48 |
|
Does not adversely affect the health of community |
|
|
0.74 |
0.55 |
0.45 |
|
Would not pollute the environment |
|
|
0.78 |
0.61 |
0.39 |
|
Reduces carbon footprint |
|
|
0.72 |
0.52 |
0.48 |
|
Does not result in depletion of natural resources |
|
|
0.76 |
0.58 |
0.42 |
|
Does not reduce soil fertility |
|
|
0.71 |
0.50 |
0.50 |
|
Personal benefits (Braga Junior et al., 2019Braga Junior, S., Martínez, M. P., Correa, C. M., Moura-Leite, R. C., Da Silva, D. (2019). Greenwashing effect, attitudes, and beliefs in green consumption. RAUSP Management Journal, 54(2), 226–241. doi: 10.1108/RAUSP-08-2018-0070. https://doi.org/10.1108/RAUSP-08-2018-00...
) |
0.73 |
0.90 |
|
|
|
0.56 |
I can dispose off easily |
|
|
0.70 |
0.49 |
0.51 |
|
I feel attracted to green packaging and derive satisfaction |
|
|
0.72 |
0.52 |
0.48 |
|
I feel proud to contribute to the reduction of waste and protect the environment |
|
|
0.74 |
0.55 |
0.45 |
|
It gives me pleasure to buy a green packaged product |
|
|
0.81 |
0.66 |
0.34 |
|
I save money reducing costs by preventing waste |
|
|
0.78 |
0.60 |
0.40 |
|
I enjoy being a good citizen exhibiting eco-friendly behavior by engaging in green packaging |
|
|
0.74 |
0.54 |
0.46 |
|
I can reuse the containers at home |
|
|
0.73 |
0.54 |
0.46 |
|
I spend less with minimum packaging |
|
|
0.75 |
0.56 |
0.44 |
|
Environmental concern (Koenig-Lewis et al., 2014Koenig-Lewis, N., Palmer, A., Dermody, J., Urbye, A. (2014). Consumers' evaluations of ecological packaging rational and emotional approaches. Journal of Environmental Psychology, 3794–105. doi: 10.1016/j.jenvp.2013.11.009. https://doi.org/10.1016/j.jenvp.2013.11....
) |
0.75 |
0.90 |
|
|
|
0.57 |
I make a special effort to buy paper and plastic products that are made from recycled materials |
|
|
0.68 |
0.47 |
0.53 |
|
I have switched products for ecological reasons |
|
|
0.73 |
0.53 |
0.47 |
|
When I have a choice between two equal products, I purchase the one less harmful to other people and the environment |
|
|
0.76 |
0.58 |
0.42 |
|
Mankind was created to rule over the rest of nature |
|
|
0.77 |
0.60 |
0.40 |
|
I feel it is the duty of the manufacturers to provide goods with bio-degradable packages |
|
|
0.75 |
0.56 |
0.44 |
|
I think environmental safety is responsibility of every person |
|
|
0.79 |
0.62 |
0.38 |
|
I recommend others to use eco-friendly packages for the products |
|
|
0.77 |
0.60 |
0.40 |
|
Availability of green packaging (Magnier & Schoormans, 2015Magnier, L., Schoormans, J. (2015). Consumer reactions to sustainable packaging: The interplay of visual appearance, verbal claim and environmental concern. Journal of Environmental Psychology, 44(1), 53–62. doi: 10.1016/j.jenvp.2015.09.005. https://doi.org/10.1016/j.jenvp.2015.09....
; Munaier et al., 2022Munaier, CG-e-S., Miyazaki, F. R., Mazzon, J. A. (2022). Morally transgressive companies and sustainable guidelines: Seeking redemption or abusing trust?. RAUSP Management Journal, 57(4), 413–433. doi: 10.1108/RAUSP-01-2022-0047. https://doi.org/10.1108/RAUSP-01-2022-00...
; Walker & Kent, 2013Walker, M., Kent, A. (2013). The roles of credibility and social consciousness in the corporate philanthropy-consumer behavior relationship. Journal of Business Ethics, 116341–353.) |
0.75 |
0.91 |
|
|
|
0.55 |
I am aware of the availability of paper bags |
|
|
0.70 |
0.49 |
0.51 |
|
Jute bags |
|
|
0.73 |
0.54 |
0.46 |
|
Cloth bags |
|
|
0.77 |
0.59 |
0.41 |
|
Banana leaves |
|
|
0.71 |
0.50 |
0.50 |
|
Palm leaves |
|
|
0.72 |
0.52 |
0.48 |
|
Corrugated cardboard cartons made with paper |
|
|
0.79 |
0.62 |
0.38 |
|
Earthen wares |
|
|
0.76 |
0.58 |
0.42 |
|
Newspapers |
|
|
0.77 |
0.59 |
0.41 |
|