NOT EVEN THE SKY IS THE LIMIT: THE MEANINGS OF CONSUMPTION AND THE DYNAMICS OF SOCIAL MOBILITY ON THE @blogueiradebaixarenda PROFILE ON INSTAGRAM AND YOUTUBE

NEM O CÉU É O LIMITE: SENTIDOS DO CONSUMO E DINÂMICAS DE MOBILIDADE SOCIAL NO PERFIL @blogueiradebaixarenda NO INSTAGRAM E YOUTUBE

Abstract

The article sets out to explore the meanings surrounding consumption on the @blogueiradebaixarenda profile on the Instagram and YouTube online social networks, considering the perceptions of materiality and their articulations with the dynamics of social mobility. It analyses the elements making up the “low-income lifestyle” as a native category within the context of “digital influencers.” Through online observational research, the posts, hashtags and comments on both social media platforms were analysed, seeking to explore how consumption practices appear as mediators of social dynamics and identity constructs. Among the results, the articulations between materiality and social mobility, the idea of minimalism within the “low-income lifestyle” and the blogger’s status as a cultural mediator are highlighted.

Keywords:
Lifestyle; low-income groups; consumption; social mobility; minimalism