THE DIGITAL VILLAGE PROJECT: EXAMINING THE SOCIAL ORGANIZATION OF XAVANTE MEDIA PRODUCTION IN CENTRAL BRAZIL¹

PROJETO ALDEIA DIGITAL: UMA ANÁLISE DA ORGANIZAÇÃO SOCIAL DA PRODUÇÃO DE MÍDIA XAVANTE NO BRASIL CENTRAL

Abstract

In this article, I analyze the social organization of Xavante media production during the Digital Village Project, and explore how student involvement in the latter reflects the social characteristics and specificities of the Xavante community. To explain how project participants organized themselves into groups, I connect these groupings to the Xavante social structure and political system. My hypothesis is that the formation of the groups making up the project and the interaction of their members were established through categories already present in Xavante social structure. In this sense, we can conclude that the introduction to media production in the community is not enough to change the social relations prevailing in Sangradouro village.

Keywords:
Indigenous media; social organization of media production; Lowland South America; Xavante