This paper discusses one of public health forms of manifestation: health as a colective fact. Media is presented as creating this colective fact and the consequences of that for the public health field. Health as a truly colective fact pressupose a redefinition of the health content in terms os Health Promotion and the consideration of the main agents of the process of communication in health, Civil Society and the State, in a new perspective of complex networks, in accordance with the requirementes of the present time.
Media; public health; disease