The article discusses the increased grassification and deforestation of the Amazon Forest, related to cattle breeding and motivated by increased meat consumption and its inefficiency in protein production. Methods consisted of literature review, data collection and fieldwork in the municipality of Xapuri, State of Acre, where the grassification process is very intense, even at the Chico Mendes Extractivist Reserve. In Xapuri, different social actors were interviewed about their reasons to introduce cattle breeding in the municipality and inside the Chico Mendes Reserve. Results indicated historical, economic and consumer market factors as the main causes. The reduction in meat consumption and incentives for extractivist products might reduce pressure on the Amazon forest.
Meat Consumption; Grassification; Deforestation; Acre; Xapuri
