ABSTRACT
The media influences the meanings among professionals and users, which can conjugate to social welfare practices that reaffirm the asylum model. By means of analysis of interviews performed with professionals of Primary Health Care, using as support material the news items on the program Crack, it is Possible to Overcome published in the printed press, it was observed the emergence of a 'Humanizing' Legal-Moral Discursive Formation, a symbolic system shared by professionals, that rejects, on its surface, the police and correctional interventions, replacing these with healthcare violence, supporting compulsory committal in view of the failure of persuasion.
KEYWORDS
Crack cocaine; Primary Health Care; Health communication