The present work discusses the implantation and implementation of political policies for the environmental sector in Brazil during the period between 1970 and 2000. In that context, it performs a study of case of the Sea Turtle Project (Tamar Project), presenting a comparative analysis of the forms of intervention in two fishing communities at the Brazilian cost: Praia do Forte (in the State of Bahia) and Regência (in the State of Espírito Santo). Discourses were reconstructed and put into discussion in order to be comprehended, through a qualitative approach. It was verified that the Tamar Project presents discursive forms which lean on the causal sustainability model, which is the economic side makes the environmental side viable. Within that framework, it could be verified that the law and legal-rational discourse are being used as a strategy of domination in Praia do Forte, while the charisma is part of the ideal type of domination in Regência. It was also noticed that this difference does not occur by accident, but it is a consequence of the process of resistance and conflicts which emerged in both fishing communities and is related to their social-cultural specificities, specifically in the way they show their social and symbolic representations about the fishing and hunting of sea turtles.
public policies; environment; legal-rational domination; charisma; fishing communities