The purpose of this article is to highlight some aspects that now characterize the convergence of the culture and the economy of symbols and spaces from the setting of a circuit of large festivals crossing different Brazilian regions. It is observed how the pattern of this circuit of events creates a broader portrait of the establishment of the service and urban-industrial social structure, within which leisure and entertainment interfere with the level of values and expressions, with effects on the resignification of the realms of memory. On the other hand, it is also considered how those symbolic changes are fundamental to the very dynamics of the business of entertainment goods, in the sense that they articulate affection, endearment and life styles with the schemes of capital rentability.
popular festivities; economy of symbols and spaces; ludic and artistic practices