The recognition of animal rights is an ongoing process. The Brazilian Federal Constitution prohibits cruel practices against non-human animals. However, it has become a common business practice the rental of dogs for asset security. Renting watchdogs offends the principle of the dignity of life. The animals were kept in degrading situation. Different actors were protagonists of the movement to protect watchdogs and joined each other in the fight to ban the rental of guard dogs for property security. The issue mobilized society through a social network, the basic emergency action packed emotions, empathy, and processes of political tolerance and of reciprocity.
Social Movements; Animal Rights; Dignity