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ARTICLES • Sociologias 26 • 2024 • https://doi.org/10.1590/18070337-138454 linkcopy

Open-access Towards a “semantics of power”: A case of resistance and recognition in contemporary Brazilian film◊

Por uma “semântica da potência”: um caso de resistência e reconhecimento no cinema brasileiro contemporâneo

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    Abstract

    Drawing on Lula’s Angels(As Panteras do Lula), a fake trailer which premiered on the Zel Junior YouTube channel and went viral in March/April 2022, this essay discusses the construction of a “semantics of power” within the context of a Brazilian “impotent grammar”. Thus, the present work explores how artist and content creator Zel Junior elaborates, trough pop influence and a critical and humorous expression, a language which inverts far-right signs in a desire for self-representation and recognition.

    Keywords semantics of power; contemporary Brazilian audio-visual production; sociology of culture and communication

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