In the current context of the knowledge’s era, one of the biggest challenges faced by organizations is to manage tacit knowledge. The question is: how to manage inside peoples’ minds knowledge? How to motivate them to share it? To answer these questions, this study comprised a theoretical referential about knowledge management, endomarketing and corporate portals. The quantitative, descriptive and field research was held at SERPRO, and holds 55 knowledge managers opinions. The result was the identification of subsidies for the development of programs which enable measuring and implementing recognition practices and rewards in order to increase organizational knowledge sharing. It concluded that the existence of a corporate portal by itself is not enough condition to guarantee enterprise knowledge sharing. It‘s also necessary to develop motivational practices among employees for tacit knowledge to be shared in corporate portals.
Motivational practices; Knowledge management; Knowledge sharing; Endomarketing