ABSTRACT
This article reviews the literature on neoliberalism and language from a performative perspective, to dispute the definition of neoliberalism, outlining it as discursive effect. It discusses peer-reviewed articles published in Latin American scientific journals that debate the relationship between language, discourse or semiosis and our economic rationality. The anti-neoliberal critique is framed theoretically by feminism, performativity and conceptual work (BAL, 2009). It is observed that the scientific production in South America attributes an important role to language in use in neoliberal pedagogy, capital seduction and appeasement of colonial violence, granting language a central role in neoliberal cooptation and ideological legitimization of colonial-patriarchal neoliberalism.
Keywords:
neoliberalism; language; narrative literature review; performativity; feminism