ABSTRACT
The purpose of this article is to reflect on the current scenario of digital communication from and towards views of language that remain attentive to the sociolinguistic transformations motivated by digitalization. In order to that, drawing from authors such as Blommaert (2008)BLOMMAERT, J. (2008) Contexto é/como crítica. In: SIGNORINI, I (orga.). Situar a lingua[gem]. Tradução de Daniel Silva e Clara Dornelles. São Paulo: Parábola, pp. 91-115., boyd and Crawford (2012)boyd, d.; CRAWFORD, K. (2012) Critical questions for big data. Information, Communication & Society, v. 15, n. 5, pp. 662-679. and Brooker et al. (2016)BROOKER, P. et al. (2016) Have we even solved the first ‘big data challenge?’: practical issues concerning data collection and visual representation for social media analytics. In: SNEE, H. et al (orgs.). Digital methods for Social Science: an interdisciplinary guide to research innovation. Londres: Palgrave Macmillan, pp. 34-50., I conceptualize and briefly discuss two important points that influence data and analysis of most diverse linguistic researches, but which are often left in the background: big data and affordance. Then, I argue in favor of views of language that are neither anthropocentric nor universalist, and that contemplate the contact between human and digital, resuming the contributions of Irvine (1996IRVINE, J. (1996) Shadow conversations: the indeterminancy of participants roles. In: SILVERSTEIN, M.; URBAN, G. (orgs.). Natural histories of discourse. Chicago: The University of Chicago Press, pp. 131-159.; 2017)IRVINE, J. (2017) Afterword: materiality and language or material language? Dualisms and embodiments. In: CAVANAUGH, J.; SHANKAR, S. (orgas.). Language and materiality: ethnographic and theorital explanations. Cambridge: Cambridge University Press, pp. 277-293., Pratt (2013)PRATT, M. L. (2013) Utopias linguísticas, tradução por André Marques do Nascimento e Joana Plaza Pinto. Trabalhos em Linguística Aplicada, v. 52, n. 2, pp. 437-459. and Martins and Viana (2019)MARTINS, E.; VIANA, R. (2019) Por uma visão de linguagem ciborgue e coletiva. Trabalhos em Linguística Aplicada, v. 58, n. 2, pp. 496-519. .
Keywords:
big data;
affordance
; views of language