The S. Paulo Magazine (1936): Photomontage and Political Advertising in the 1930s

ABSTRACT

This article discusses the ideology of the Bandeira Movement and the composition of imagery in the magazine S. Paulo (1936). It argues that the ideas of this political-cultural movement were used as a discursive strategy to compose the visuality of the magazine: coffee production, the city of São Paulo and the “bandeirante myth” were visually integrated in this periodical. This interpretation of S. Paulo Magazine will be of great relevance, since it reflects the interaction between the ideas of the Bandeira Movement and the political uses of photomontage. The article’s conclusions also reveal the means by which the editorial board of this magazine used photography and photomontage to convey a political message.

Keywords:
Representation; Visuality; Media; Bandeirante; Modernization