On the basis of the concepts of culture industry and semiformation, this paper presents Adorno's dialectical perspective as it uncovers the objective determinations of the social realm, following the Marxist investigation of the social objectivity of the social forms of production. In this dialectic, the universal - as social submission or reification- is immanent and objectively present, which does not occur in Habermas' intersubjective and non-dialectical construction.
Culture industry; semiformation; Adorno; Habermas